Why and how to track traffic of your website?
By: manish mathukiya | Posted: 02nd February 2006
Traffic analysis
Why you should analyze traffic of your website?
[1] You can decide what you need to change in your site.
[2] You will able to know how visitors coming on your site
[3] You will Calculate your ROI if you are advertising with any PPC sites
[4] You will be able to know Path of visitors and most preferred path of
visitors.
[5] You will decide which Keywords can work better for you and drive more
targeted traffic for your site
[6] You will be able to know Percentage of visitors countrywise
[7] You will be able to know top referral links
[8] You will know pageload per visitors and Visitor to sales ratio and may
improve it by changing appropriate changes in your site.changes in
Title,Description etc..
[9] Most popular pages.
[10] According to feature of every tools you will analyse like Size of file loaded in a day,no of Error pages etc..
How to analyse traffic?
There are various tools available for traffic analysis.various services like
Stacounter,google-analytics,webstats4u,ritecounter etc...available for free
to analyze your traffic
[1]Stacounter:-(http://www.statcounter.com/):Stacounter is one of the most
popular counter.it is invisible! its alexa traffic rank is 122 this itself
shows how popular it is.the service is totally free if your page load per
month is 3,00,000 other vise you have to improve log size,initially its
logsize is 100 and you can upgrade your logsize..
[2]Webstats4u( http://www.webstats4u.com/):-webstats4u is another popular
counter but it is not invisible.everyone can view your stats.however they
have added some nice features recently.
[3]Google-analitics( www.google.com/analytics/):-recently google launched its
site tracking service named google-analytics.it is really nice service and
free..i have no more experience but people says it is really nice accept its
low speed! you have to first register your site with them using your google account. then you have to paste a code on pages you want to alalyze.there are certain limitation for placing codes like you have to place the code immidiately after the metatags and before Body!.then it will analyse your traffic. it is in Beta(Launched in Last December)
Ritecounter:- i have some experience with ritecounter.but i sometime shows
weired results.some visits can't track.
There are other lots of Site tracking services. you can choose.
Webalizer:-you can Download it from-http://www.mrunix.net/webalizer/
you will be able to analyze your log file i am Happy with Their analysis.they says that "over 10,000 records can be processed in one second,through webalizer
Please visit their page as i shown above.you Have to create a directory and install this program(source code). installation Guide is written on their home page.
Awstats:-Like webalizer awstats is also a log file analyzer which you can install for your traffic analysis,
There are some unique features are available which you will find only on Awstats. you can Download it from here>http://awstats.sourceforge.net/
its latest version released just on December 2005.with lots of improved features
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Tags: google, targeted traffic, title description, ppc, referral, traffic analysis, low speed, google analytics