Benefits of Building Link Popularity
By: Srinivas | Posted: 14th February 2006
Building Link Popularity is one of the most important and critical aspects of any effective Search Engine Optimization campaign today. The 'off-page' factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages (SERP).
Search Engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages (Read more about PageRank). The higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
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About the Author
Occupation: Internet Marketing Specialist
Srinivas Katam has been in the search marketing industry since 2003, Srinivas Katam working as a Sr. Internet Marketing Specialist in a USA Based Website Development and Internet Marketing Company in India. Handling many in-house as well as clients projects on different themes. He has worked on websites from various industries, including Web designing, finance, real estate and health, travel & hotel. My job profile is to promote the in-house and clients websites on major search engines through organic search engine optimization & paid search techniques and to maintain their high rankings for the competitive keywords on major search engines. I have an experience of more than 5 years in the field of Search Engine Optimization, internet marketing & Pay per Click and I am still learning new things each and every day of my professional career.
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Tags: search engines, web pages, higher pagerank, search engine results, search engine optimization, building link popularity, anchor text, engine optimization campaign, critical aspects, search engine result, pages that link, links point, effective search engine optimization