PAGE RANK MEANS
By: Srinivas | Posted: 14th February 2006
PageRank is a score given by Google to each web page (not site) on a 0-10 logarithmic scale that is used as one (amongst many others) of the parameters for building the Search Engine Results Pages (SERPs). This score is calculated using an incremental mathematical agorithm.
Basically, at increment 0, each page starts with the same amount of pagerank. Then between each step, the new PR of each page is calculated depending on the amount of links to this page in google's index, on their respective PRs, and on the number of links on these pages. The algorithm eventually converges, which gives the PR one can see on the google toolbar.
The PR is used as an indicator of a site's importance. The more important (read, high PR) sites link to you, the higher your PR.
Note that PR is logarithmic, meaning that a link from a PR8 page will be equivalent for hundreds of PR3 links.
Note as well that PR is only one in many factors influencing your site's rankings, others including, on-page content, and inbound links anchor text. A high PR without a well-thought keyword strategy may not bring much traffic.
Note finally that the PR you see on the toolbar is updated only once in a while (it's generally a couple weeks/months out of date), and that it is rounded down (the number not changing does not mean your actual PR did not change).
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About the Author
Occupation: Internet Marketing Specialist
Srinivas Katam has been in the search marketing industry since 2003, Srinivas Katam working as a Sr. Internet Marketing Specialist in a USA Based Website Development and Internet Marketing Company in India. Handling many in-house as well as clients projects on different themes. He has worked on websites from various industries, including Web designing, finance, real estate and health, travel & hotel. My job profile is to promote the in-house and clients websites on major search engines through organic search engine optimization & paid search techniques and to maintain their high rankings for the competitive keywords on major search engines. I have an experience of more than 5 years in the field of Search Engine Optimization, internet marketing & Pay per Click and I am still learning new things each and every day of my professional career.
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Tags: google, traffic, google toolbar, algorithm, web page, search engine results, anchor text, parameters, inbound links, page content, score, increment, prs, couple weeks