Press Release Increase Your Web Traffic
By: Srinivas | Posted: 16th February 2006
When a business has little or even no budget to promote, "Press Release" is the most advantageous method to promote business.
Writing press release has become a prominent way to drive targeted web site traffic. In fact, if you are not writing press release you are missing the best way to boost targeted web site traffic to your website.
Online press release provides considerable platform to reach massive online community. A well-prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
The following are the three effective ways to increase targeted web site traffic via well-drafted optimized press release.
• Press Releases can create hundreds of back links to your website. Via publishing press release to many news wire services on the Internet, will get links from high-ranking web sites, as these sites tend to be highly ranked sites. Additionally, press releases will be picked up by other sites too that have the similar content which creates even more links pointing to your site.
• Generating the links around the web towards the website increases its page-rank automatically. Since the page rank goes up the higher site will be ranked in the search engines. As a result, more traffic will be driven to the website from the search engines.
• Regular press releases distribution about the website will emboss a brand name at the forefront in minds of the people. Keeping a business in front of the public is one of the best ways to promote business and press release is a great way to do so. The more often the website appears on the net the more it perceived as an expert in its niche.
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About the Author
Occupation: Internet Marketing Specialist
Srinivas Katam has been in the search marketing industry since 2003, Srinivas Katam working as a Sr. Internet Marketing Specialist in a USA Based Website Development and Internet Marketing Company in India. Handling many in-house as well as clients projects on different themes. He has worked on websites from various industries, including Web designing, finance, real estate and health, travel & hotel. My job profile is to promote the in-house and clients websites on major search engines through organic search engine optimization & paid search techniques and to maintain their high rankings for the competitive keywords on major search engines. I have an experience of more than 5 years in the field of Search Engine Optimization, internet marketing & Pay per Click and I am still learning new things each and every day of my professional career.
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Tags: search engines, budget, page rank, audience, web site traffic, brand name, niche, press release, seo, press releases, journalists, forefront, business writing, back links