Extreme Persuasion Strategies That Will Make Your Prospects Feel Compelled To Act Now!
By: Dan Lok | Posted: 27th July 2005
Question: What's an easy way to deal with lingering doubts
and questions about an offer with the best ways to create urgency and compel people to act now?
As any good copywriter or marketer will tell you,
overcoming resistance is essential to closing a sale. And
as any successful copywriter or marketer may keep secret,
there are essentially 5 foolproof ways to create a sense of urgency.
1) Limited Time
Time waits for no man, and neither should your offer. Set a time limit to send a clear message that says, 'You must act NOW.' Be sure to state a very specific deadline. Dont say 'This offer will expire soon.'
Do say, 'This offer will expire on July 20, 2004' or 'This offer will expire at midnight on June 12th' or 'This offer will expire in 10 days.' I think you know what I mean.
2) Limited Quantity
What do diamonds, vintage wine, and a triple-play in
baseball have in common? They're valuable because they
exist in limited quantity. Give your 'Widget' the same
value by advertising that only a limited number of these Widgets were produced. Or say that only a limited number of these Widgets will be sold.
Again, be very specific. The above example should really
read: 'Only 341 of these Widgets will be sold at this
special 38%-off discount price.'
For a double-whammy, add a little financial incentive to
your limited quantity offer: 'Only a limited number of
these Widgets will be sold at THIS special price' or 'Only
a limited number of these FREE BONUES will be given out.'
3) Exclusivity
People want to feel special and like they're getting
something that other people aren't. Thats why the 'golf
club members only' deal work so well...
4) Superiority
I've got an ego, you've got an ego, and you can bet your
sales message that your prospect has an ego. Appeal to it
with offers that say, 'This deal is ONLY for action
takers.' and 'This deal is ONLY for successful people.'
5) Popularity
People like things that are popular and they trust what
other people like... even if they don't know those people.
It's the reason that restaurateurs always put customers in
the front windows... you don't want a prospective diner
looking in on a bunch of empty seats...
People like to be part of the 'popular crowd' and they also don't want to experience the pain of being on the outside looking in. So stir up the pain and remind your visitors what they will miss out or lose if they dont act now.
These two tactics are a one-two punch that will knock
consumers right out of their lethargy and right into your offer.
About the Author
Occupation: Website Conversion
Dan Lok is known as "The World's #1 Website Conversion Expert", with a proven track record of selling over $25.7 million dollars of merchandise and services. Dan has resuscitated copy that was previously in "critical condition" and helped his clients to double and triple their conversion rates
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Tags: doubts, marketer, sales message, widget, widgets, time limit, copywriter, ego, exclusivity, sense of urgency, superiority, double whammy, vintage wine, financial incentive, time time, club members, triple play, golf club