How to use blogs in a way to gain massive profits (a must-read!)
By: Blaz Banic | Posted: 11th March 2006
Dear friend,
Have you ever heard of a single tool that can make your business a huge success in a very short time AND is here to stay -- unlike many other "fly-by opportunities" and so forth? I'm going to uncover one for you right now, so read on...
Here I'll tell you some tricks you can do with a relatively new intertnet tool – the Blog.
Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger "logs" all pages he or she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information, the newest of which appearing on the top of the page. Typically updated daily, blogs often reflect the personality of the author.
Weblogs provide a series of annotated links to items such as news stories, and often include personal rants. They are maintained by one person, most commonly someone who is involved in Web design or some other tech-related field. But that's not the only way a blog can be maintained. An "Administrator" can assign certain people to be his or her "Partners".
These partners can as easily add content to the blog, but can't do some of the other things an administrator can (e.g. change the template, delete posts etc.). This is a very useful feature an administrator can use to get more content on his or her blogs and get a higher search engine ranking (search engines love new content!).
A blog is often a mixture of what is happening on a particular website and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. Blogs can also be used to introduce products to potential customers.
People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com, which gives anyone an easy access to their own free web sites. Thousands of people use services such as Blogger to simplify and accelerate the publishing process.
Another thing that's important to know about Blogger is that it's owned by Google -- worlds most popular and largest search engine. The advantage of using Blogger is that Google is very fast to include new content from these sites to their index -- giving your site a potential of free, massive and targeted exposure (if used in a correct manner -- for more information go to http://hypnoticmindtraining.com/blogcash ).
### Blog can be very effectively used as a marketing tool! ###
Blogs offer a giant marketing potential. They are highly strategic tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of and links to current news items on a topic), a collection of links to other Web sites, a series of book reviews or products, reports of activity on a project, the journal of an expedition, and much more. Businesses can use this tool to effectively advertise their products or services.
One of the most interesting ways to use a weblog is by allowing it to function as a discussion forum for customers of your products or services. In this case, the webmaster can give posting rights to other people – visitors and customers, and their posts may or may not be reviewed before they are published to the Web page. This is another great way to get more free content to your blogs. Furthermore, customers, in such a way can post favorable comments about the websites offerings -- giving you valuable testimonials. Some weblogs are set up in such a way that only the owner or the owner and certain other people (partners, as discussed earlier) have posting rights, but anyone else can add comments to the posts.
### Weblogs when used with newsletters present immense marketing opportunities: ###
* Articles within newsletters can be linked to a blog, extending life and creating a massive conversation.
* You can offer a bidirectional forum to customers to get true, personal opinions on your products and services.
* Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts.
* The beauty of this interplay is you can layer your blog with editorial controls.
### How to create a Weblog? ###
The majority of weblogs are now created using software or services designed specifically for this purpose. Some of the software is free - and some of the organizations that provide weblog software will also provide free server space to house a weblog so that it is publicly accessible on the Internet. There are also commercial versions of some of the free software; these commercial versions often offer more features. Some weblog software is available only as commercial software. Alternatively, bloggers can create and maintain their weblog using free software or a free weblog service, but use FTP (File Transfer Protocol) to load the resulting weblog to their own Website.
There are many blogging softwares available easily on the Internet. One of the most popular weblogger is "Blogger" which can be downloaded for free at http://www.blogger.com. Most webloggers simplify the process of Website creation. However, they do require basic knowledge of FTP, Website structures and a few technical terms. Besides, creating an advanced weblog requires knowledge of HTML.
So get out there and start your own Blog…it's free, easy and can work seamlessly with the rest of your website or newsletter.
For more great ideas and specific free and low cost tools to use to boost your online business, subscribe to my exclussive "Online Success" newsletter by sending a blank e-mail to: online_success (at) aweber.com (replace (at) with @) or by visiting my blog at http://insidemarketing.blogspot.com and using the provided form.
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Tags: search engines, web design, web page, search engine, logs, personality, easy access, short time, momentum, blog, weblog, free web sites, news stories, fly, blogs, blogger, mixture, diary, dear friend