Copyright © Arnold Stockard
Much of innovation is dedicated to finding not the easiest way to reach a goal, but the
most efficient way. Efficiency saves time and energy. But too many Internet marketers
confuse "efficient" with "easy."
The excessive use of private label rights articles is an example of how seeking the easy
way can lead to failure. These articles seem to be an effective way to establish a reputation
on the Web and to lead visitors to a Website. Using them also appears to be an efficient
strategy, saving the time and energy it takes to research and write an article yourself. But, in
fact, buying a private label rights article, slapping your name on it and submitting it as private
content can be the quickest way not to achieve your goal. This short-cut to building an online
presence and Website traffic results in gross self-deception. You are not making as much
progress as you believe. Submitting private label rights articles day after day, month after
month forms a paper trail that identifies you as a goldbricker or, even worse, as a thief,
because oftentimes these articles are pilfered or stitched together from copyrighted
material.
Innovation suffers
But even if you use these articles and are not stigmatized, slip under the search engines'
radar and avoid being blacklisted by the article directories, you are still participating in
subversive activity. An entire canon of law is dedicated to protecting products of the
intellect. This underscores the importance of ideas to human progress – original ideas. The
bigger crime in stealing an idea is not that it robs the author of remuneration and recognition;
the real evil is that it contributes in its small way to the insidious erosion of a
cardinal requirement of human survival: innovation.
Regardless of the fact that private label rights articles might be stolen material, using
them deprives society of your potential to generate new ideas or state an old idea in an
original way. That said, using these articles as a starting point, rewriting them to incorporate
new and compelling content is acceptable. But judging from the comments of the editor at
EzineArticles.com, one of the leading article directories, a solid rewrite is rare. To counter
the problem, EzineArticles.com has deployed a program that identifies submissions that are
duplicates and filters them.
The number of article directories is growing rapidly, and people do visit them to
download content for their Websites. But the big search engines are on the lookout for
duplicate material. Google, with its "Do No Evil" slogan, is reportedly out to slay the private
label rights monster one article at a time. This means "your" article (and the link to your
Web page) might be relegated to the Web junk heap. Obtaining and submitting a private label
rights article as is can be a big waste of time. So much for efficiency.
Credibility takes a hit
The three private label options are purchasing the label rights, licensing them, purchasing
software that builds the article from other private label rights material and subscribing to sites
that offer the articles for a monthly fee. There are not enough conscientious authors around
to support the ever-growing crop of directories, which means that sub par content will have
to be gobbled up or a lot of these directories will have to go out of business. Demand will not
dry up, because there will always be a surfeit of lazy people trying to make making money in
Internet marketing as easy as they can. For example, one tactic is to use private label rights
articles to speed the construction of a Website, submitting original content to the directories
to get a back link. Compounding the problem, many Webmasters do not have the time to proof read
every submission thoroughly. A study by Stanford University's Persuasive Technology Lab shows
that inaccurate information and typographical errors severely compromise a Website's
credibility.
You need good content to find success in Internet marketing, especially if you have a home-based business. Developing content is not easy, but it is easier if you write from passion. This is not original advice, but it bares
repeating ad nauseam because the message has a difficult time getting through the mindset
that grips the Internet, namely that an online enterprise is a way to make money without a lot
of work. As long as this view is widely accepted, devices such as private label rights articles will be in
demand. But for those who know better, true success on the Web can be just a little bit of
original writing away.
About The Author:
Arnold Stockard is a science writer and editor.
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Tags: search engines, internet marketers, website traffic, reputation, efficiency, traffic results, thief, intellect, private label, erosion, blacklisted, arnold, remuneration, human survival