Search Engine Optimization
[Part I]
Search Engine Optimization is basically a research work to rank high in search engines. It is a research work because the ranking of a site keeps changing according to the various algorithms of various search engines. An
optimizers needs to keep a constant eye on these algorithms, study them and optimize
their sites accordingly. Thus a SEO has a lot to study as there are so much search
engines with their own algorithms. The most popular of these search engines are Google, Yahoo, MSN,
Alta-Vista, Lycos etc.
Google Algorithms and
Updates
Google is considered as king of
Search Engines. It has most the most confidential and complex algorithm ever
yet. Beyond, Search Engine Ranking Position [SERPs], it gives Page Rank to every
site depending upon their back links. Still, it doesn't not allow you to
increase your back links by any other means. Google updates their algorithms
after sometimes and that algorithm update is considered very important among the
optimizers. The recent algorithm update of Google ended up in December 2005 and
was known as Jagger Update. It was the first update after Florida, which occur
in November, 2003.
Google Sandbox
Those sites, which uses unethical
means to get good SERPs are banned or penalized by Google. One such penalty is
Google sandbox. It is still not sure that whether Google Sandbox exits or it is
just an assumption. Whatever it may be, this has been assumed that Google
Sandbox is an algorithm which Google use to penalize any site. Once a site is in
Sandbox, it can be suffer in various ways, like:
The site is removed from
Google SERPS, and Googlebot stops crawling or indexing it.
The site gets crawled and but
doesn't appear in the SERPs.
The site can get sand-boxed
on only one or few keywords, though the site gets regularly crawled and
remain on SERPs for other keywords.
Only few pages of the site
can get sand-boxed while the other being treated normally by Google.
Tags: google, yahoo, alta vista, algorithm, page rank, serps, algorithms, search engine optimization, assumption, googlebot, seo, lycos, various search engines, optimizers, back links