Click Your Ways to Sales
By: | Posted: 03rd April 2006
Click Your Way to Sales: 4 Steps to Maximize Your Traffic Exchange
Program
Many webmasters use a common service, called free traffic exchange
programs, to increase hits to their sites. Also known as start
page exchanges, these websites promise free traffic to you, in
exchange for your visiting other sites. Generally, webmasters sign
up at these sites and are given a code to install on their web
browsers. They earn credits based on a ratio for every other
member's site that they visit, and as these credits are earned,
their websites are shown on other member's browsers.
Some webmasters use this service thinking that all these free hits
will magically lead to product purchases. Unfortunately, traffic
exchange programs rarely lead to sales, due mainly to the fact that
most visitors are fellow webmasters who are primarily concerned with
generating hits for their own websites. Although these visitors
tend not to buy anything when they initially view your site, there
are ways that you can use their visit to lead to future purchases.
By following these below steps, you can ensure a healthy return from
your free traffic.
Step 1: Design a page that will attract their attention û A common
mistake made by many webmasters is to direct visitors to their main
page. Instead of doing this, focus on creating a well-
designed `teaser' page that will create interest in your product
without pushing visitors to purchase anything. Since each traffic
exchange service requires you to look at a website for a certain
length of time before you can get 'credit' for the visit, you have
only a limited time frame before visitors move on to another site.
To get their attention, create a page with only a few pieces of
information that doesn't require them to scroll down. In addition,
be sure to include a form where they can add their email address to
your mailing list.
Step 2: Develop a freebie and make visitors sign up to get it -
Once you have your visitor's attention, offer something for free
that has intrinsic value. Some common items used by many webmasters
are free ebooks, or contests for your products. By providing a free
and useful item to your prospect, you attract their attention
without forcing them to purchase anything at that moment. You have
also obtained that visitor's email address--after they sign up.
Once this is done, send them an automatic response email that lets
them know how to obtain their freebie. (One quick warning: On the
entry form, let the person know that they are joining a mailing
list. Don't hide this fact, because you could be accused of
spamming.)
Step 3: Find good traffic exchange services and start surfing û
After designing your page and including the freebie, browse for a
few quality traffic exchange services. When searching, take into
account the following factors:
ò Find sites that have good ratios Sign up for services that
give you a fair ratio of sites which you visit, to times that your
URL is displayed. Any traffic exchange service should have at least
a 2:1 ratio.
ò Check the regularity of the websites that are being shown
when you visit other sites If you see the same website over and
over again, that means that the "hits" that you are earning are
being wasted on the same visitors.
ò Study their anti-cheating methods Any good traffic exchange
service will have built in mechanisms that prevent people from
earning credits without actually viewing your site. Most of the
time, these anti-cheating items require you to click on a certain
icon. If a service automatically loads a new page every few
seconds, rest assured that no one is actually looking at your site.
To help you get started, I have listed a few websites that I have
successfully used to generate hits and subscribers:
http://www.nomorehits.com/cgi-bin/redir.cgi?user=mizambar
http://www.AllFreshClicks.com/cgi-bin/run.cgi?userid=mizambar
http://trafficroundup.com/start.php?username=mizambar
http://www.webmasterquest.com/members/surf.php?
Start=1&time=1074251255
http://www.domain-tip.com/cgi-bin/exchange/start.cgi?member=mizambar
Step 4: Contact your visitors - Once you have collected a good
database of visitors who are interested in your product, contact
them. In the email, remind them of the freebie or contest that they
joined. After that, create a sales message that discusses how your
product or service can help fulfill their specific needs. Since
this e-mail reaches them when they are not concerned with generating
hits for their own site, you have a better chance of making a
sale.
If you follow these 4 steps and use the resources that are provided,
you will see an increase in quality visitors and email
subscriptions. Ultimately, you should generate more sales! Start
clicking nowà
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Scott Patterson is the owner and webmaster of
http://www.mizambar.com, a retail site of Evil Eye Jewelry, and
http://www.onlinestoreexchange.com , a directory of tips and advice
to help you with website design and website promotion for your
online store. To receive free ebooks & free promotion/design tips,
join his email list - onlinestoreexchange-
subscribe@yahoogroups.com . For more information, email him at
scott@...
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Tags: step 1, mistake, length of time, web browsers, free traffic, freebie, time frame, traffic exchange, limited time, 4 steps, exchange service, product purchases, exchange programs, valu, common service