Pixel This
By: Timohty Knuth | Posted: 14th April 2006
Pixel This:
One Website Changes the Picture of Pixel Advertising
Woodinville, WA,-March 1, 2006- In the five months following the introduction of pixel advertising, few sites have gone beyond a simplistic web design of bland colors, shaded photographs and grid patterns. The result is a near-saturated Internet pixel market with few innovations and slowing sales. A Seattle-area couple hopes to drive sales and take pixel advertising to the next level with today's launch of thelogolist.com, a multi-page, 100-million pixel website that brings together 99 US metropolitan areas. This pioneering site will revolutionize the way the world sees pixel ads.
"We are absolutely looking to reinvent the wheel of pixel advertising," says Logo List co-founder Timothy Knuth. "We want a site that brings a variety of ads together in one spot. On top of that, we're looking to raise artistic standards and do something new. It's pixel advertising with a flare."
When Alex Tew's original website hit it big, it gave Tim and Kim Knuth a million reasons to consider jumping on the bandwagon. "We didn't want to be unoriginal, so we sat back and waited for the next big phase in pixel ads to arrive," says Kim Knuth. Tew's advertising webpage was a gray grid, and while many copycat sites have added a muted photo backdrop or other thematic touches, none have really advanced the complexity of the website's overall design or had a vision of where pixel advertising could go. "The next step never came. That was when we knew we could do something unique to mature its evolution."
Thelogolist.com was designed to be innovative in many of its features. Instead of just one page for pixel ads, the site is composed of a main page and 99 separate pages, each one representing a city or area of the United States. Businesses all over the country can advertise in their local area or nationally. And instead of a grid of boxes masking a dull photo or slab of color, thelogolist.com uses a grid-free color photograph as the backdrop for each ad page. The grid is only seen when a customer is in process of selecting ad space. Also, the website will have a weekly "top ten" feature for every page that lists the ten logos with the most hits.
Thelogolist.com is taking a shot at a market in its infancy, but one in which they believe is around to stay. "The continuing interest in pixel ad sites shows that it has the potential for longevity, but only if it continues to grow conceptually," says Tim Knuth. "Our site is the first one to lead the way in this new field, and our company is excited by the opportunities in store."
Thelogolist.com will maintain ad rates fixed at 10 cents per pixel, all pages, with a 100 pixel minimum, for two years, or until March 1, 2008.
View the next stage of pixel advertising at:
http://thelogolist.com
Contact Information:
Timothy Knuth
E-mail: tknuth@thelogolist.com
Phone: 425.605.0454
http://thelogolist.com
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Tags: launch, next level, five months, metropolitan areas, 100 million, flare, jumping on the bandwagon, seattle area, alex tew, slab, co founder, separate pages, million reasons