How To Design Stand-Out Ad Designs
By: Colleen Davis | Posted: 23rd January 2008
When starting a business, one of the things you need to consider is to create an effective marketing collateral that would help you launch your product or service. If you offer a special product or service that you think would make your target customers interested, a print ad is the perfect tool to use.
At first, you may find the activity intimidating that you might want to stop all efforts. But creating a marketing collateral that would have a print design to effectively promote your business would do a world of good to get new leads.
If you’re not too sure where to start, here are a few simple print design guidelines to help you market effectively to your target customers:
Work with Contrast
Space means a lot when creating your marketing collateral. With print ads that have limited space such as postcards and flyers, space is a commodity that you have to learn to optimize. One of the most important print design tips is to work with contrast to maximize what little space you have.
Using all capital text has little contrast as they all have the same height. Contrast can be applied when you use regular writing with the combination of sizes and shapes in your capital and small letters. Many studies prove that our brains tend to easily process those words written in small cases rather than the capital ones. When you utilize all capital letters, you only slow your reader’s thought process hence, making him or her slower to understand what you have written.
Another important element that can add contrast to your print ad is white space. White space can emphasize your message, as well as provide your target readers with a breather from all the other elements. All solid text would just strain your target reader’s eyes. White space would be able to diffuse the strain.
Do a Balancing Act
Balance is pretty much important, next to contrast. Balance means strategically placing all your elements in a way that your advertisement flows smoothly in your page. And this does not only mean that you put your focal point at the center. All parts of your page can be your focal point as long as you remember to create balance across the space you have. If you have heavy text on the left then balance your space by providing an image or graphic print design on the right.
Paint a Picture
Pictures and graphics create interest to an otherwise boring print ad. Get your marketing collaterals read by providing large scale images to attract your reader’s attention. As a rule, your graphics should occupy a space a quarter of the size of your space and it can then go up. Small images should be avoided as they can only distract your readers rather than enhance your print design.
There are still many more print design tips that you can use to jumpstart your marketing collaterals. The only rule you have to follow is your own purpose in coming up with your print ad. Plan carefully what you would want to create and make sure that it meets with your own goals.
For more information, you can visit this page on http://designandprint.wordpress.com
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Tags: effective marketing, little space, elements, element, target customers, commodity, postcards, white space, balancing act, new leads, optimize, flyers, capital letters, brains, shapes, print ads, marketing collateral, target readers, target reader