Discover Co-Registration Services
By: Paula Morrow | Posted: 30th December 2004
Discover Co-Registration Services - The Secret Weapon For
Flooding Your Opt-In List With Subscriptions
by Paula Morrow http://www.idealmarketingcorp.com
It just wasn't happening. Yes, visitors were coming to the site,
but the opt-in list was growing painfully slow. A new approach
was called for, and a friend recommended trying a
co-registration effort. And darned if it didn't work!
With both free and paid variations available, co-registration is
based on the practice of presenting a prospect with multiple
opt-in opportunities (usually subscriptions or memberships) at
the same time.
The Free Way:
The free method of co-registration involves a cooperative effort
between competitors, where each offers their list the chance to
sign up for a competing ezine(s), often on a confirmation page
after a purchase is made.
In this way, members of the co-op 'share' each others traffic.
You can think of this as a type of joint venture. It works best
when you partner with one or two other ezine publishers,
offering 3-4 ezine options. You must limit the choices, as too
many can be overwhelming to the prospect.
The Paid Way:
There are a number of services popping up across the Internet
where an ezine publisher can pay to have their ezine posted with
others, in a directory setting. A prospect visiting these sites
will be presented with a number of sign up opportunities to
opt-in. These services are also known as pay-per-subscriber
directories.
However, as with other forms of paid promotions, before
investigating a paid co-registration service, you MUST have a
firm understanding of your numbers. Do you know how much a new
subscriber is worth to you?
Once you've grown your opt-in list to around 500, run your
conversion rates; know how much you can afford per lead
beforehand to break even.
If you're brand new and haven't yet gotten a firm sense of your
return-on-investment (ROI), wait until you do before signing up.
Without an understanding of your revenue and conversion, you
could end up overpaying.
Remember, the internet is a numbers game - make sure you know
yours before proceeding.
When considering a co-registration service, there are a few
critical questions you must ask:
*Does the service provide only opt-in traffic? If it doesn't,
move on. The more targeted the lead, the better.
*Can the new leads be automatically subscribed/added to your
opt-in list? Or will the service give you a list of new
subscribers that you'll need to input manually?
*If you're paying, try to avoid buying leads that have been
shared too heavily with ezines that have a target market
identical to yours.
*Only use those services that allow potential subscribers to
read short descriptions of the ezines being offered - again,
this serves to sort, target and pre-qualify the potential opt-in
traffic. The closer their interests match your offered
information, the better.
*Avoid those services that collect email addresses based on
promotions and/or contests. These leads are not as qualified,
since subscribers often opt-in only to win a prize. Their
interest may be short-term, while you are looking to build a
long-term, lasting customer relationship.
So, as with every opportunity, do your homework first. There are
a number of co-registration services to consider; you can start
with the ones listed below:
http://www.list-builder.com http://worldwidelists.com
http://ezinecentral.com http://www.zmedia.com
http://www.profitinfo.com http://www.myfree.com
http://www.funezines.com http://www.internetfuel.com
http://www.bay9.com
======================================== Paula Morrow is
president of Ideal Marketing Corporation. She specializes in
p.r., information marketing and creating cashflow systems.
Subscribe to IDEALProfits, now read in 12 countries, and receive
5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html
========================================
About the Author
About the author: Paula Morrow is webmaster of
http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.
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Tags: registration service, traffic, variations, ezine publishers, subscriptions, confirmation, conversion rates, promotions, ezine publisher, type of joint venture, cooperative effort, secret weapon, registration services, return on investment, new approach, choices, new subscriber