Consumers Are Not Responding To Internet Marketing and Ecommerce Advertising
By: | Posted: 13th February 2008
The advertising and Internet marketing climate is changing and if you get paid to market or advertise for others, you can not afford not to read this article. With 20 years marketing to consumers, I have worked with many vertical markets and thousands of websites and products. Online marketing and ecommerce advertising trends are changing.
Many marketers get this wrong. They apply advertising systems that have been in place for decades, to e commerce advertising and Internet marketing, regardless of what they know is right for today or what will provide the end result of e commerce. We all know that the Internet is changing, always changing, and the search engines and consumers depend on that. They want things to change. Why do Internet marketers depend on the same concepts to entice consumers to websites? They build brands and website traffic through keyword listings, banner advertising, email marketing, and paid advertising on Google Adwords, or Yahoo.
Listen to this closely. Reflect on a few questions. What are the characteristics which make you successful, not only in business and online marketing, but in life? Are they intelligence, passion, experience, or maybe...beauty? Those always help. Do you believe that if you are a true marketer, your best assets are your heart, your gut, and your ears? For the success of the Internet advertising & marketing business, or anything that depends on consumer behavior, advertisers and marketers must begin to listen to consumers. That is the first step. It sounds simple and it should be an easy concept to grasp, especially for a marketing professional. Time and time again, Internet marketers, advertisers, and ecommerce professionals made the mistake of ignoring consumer trends. That has been happening since the Internet's infancy. Remember the late nineties, when Yahoo purchased Broadcast.com, then promptly made many our friends and marketing associates enough money to buy anything they had ever dreamed of, during their short 20-something lives?. It seemed that we were all successful, but we we did one thing wrong. What was the mistake? We did not listen to our consumers. We did not hear them. We followed advertising systems and practices that have been in place for decades.
Next, we must begin to take what the consumer is sharing with us and apply the information to business applications, which further influence the consumer. The second step may be applied to Internet advertising, Internet marketing, e commerce, and/or general marketing practices. Follow your gut on this one. Watch your campaigns and consumer behavior closely, then apply what is trending successful.
The third step is simple, but the place where most online marketers fall short; work hard and have passion for what you are doing. Follow your heart . This is the basis for a wealth of information. It will radically change your approach to online marketing. Listen to your heart, go with your gut, and always listen to others, especially the consumer. You will gain so much from it.
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Tags: search engines, google, end result, adwords, internet marketers, internet advertising, marketer, banner advertising, enough money, nineties, advertising marketing, ears, infancy, consumer behavior, consumer trends