First Steps To Website Internationalization - Make Your International Visitors Feel Welcome
By: CindyKing | Posted: 25th February 2008
Internationalizing your web site is the first step in improving international online communication and developing your international business.
Good web site internationalization is also highly recommended as a first step if you are hoping to develop your online business internationally. International business development implies web site localization in each country you want to develop your business in. If your current web site is friendly to all of your visitors, including all of your international visitors, it will be much easier to develop localized web sites when your market demands take your there.
Perceived As Being Friendly To Everyone
Your first step is making your web site friendly to your foreign visitors. We know how to communicate with our next door neighbors and our colleagues. The further afield our audience is, the more we have to pay attention to how we communicate.
Don't pretend to be something you are not, and don't give up your unique identity. Simply remember your web site may have international visitors who might not feel as much at ease there as you do.
Foreigners will feel the cultural differences in your web site compared to what they are used to back home. Different cultures have different online practices. Sales have a different flavor. They will know they are some place far from home. And they will be making the necessary adjustments in interpreting your online messages.
You are inviting your international visitors to dialogue with you. They may feel hesitant to call or contact you because their language skills are not that great. They may feel embarrassed to call knowing it will take them 5 minutes to explain something that would take them 1 minute in their own language.
If you keep this in mind when writing your web site, the chances are that you will have a more "open" tone to your web site. A certain readiness to greet different people. It can be very subtle.
As a foreigner visiting other web sites, it is easy to identify web sites that seem totally hermetic to international contact and others you want to get to know straight away. The various degrees of "openness" or "friendliness" in between are more difficult to appreciate.
Don't Forget To Welcome Foreign Clients
Is there something you can do while internationalizing your web site?
Yes. Creating a relationship with international visitors can be as simple as having some text such as "We welcome all international clients" in the right place. For example, placing a welcome comment next to a phone number and email address. In the right place this will be a flashing neon sign to hesitant international prospects.
These few words of welcome can make the difference to a prospect either contacting you or moving on.
If you are highly motivated in increasing your international sales and try to convey your willingness to serve all of your international clients, this will come across throughout all of your communication. your foreign revenue will increase.
Get a free special report that gives you the 8 Steps To Develop Your International Business easily from where your business is now. This valuable report is yours when you sign up for the Get International Clients free weekly newsletter, with easy to implement tips and case studies to help you develop your international mindset and get you more international clients today. Get yours now at http://cindyking.biz/get-international-clients/
About the Author
Occupation: International Marketing Maven
Cindy King is a freelance copywriter, seasoned international business professional, internet marketer and cross cultural sales expert.
She combines all of these skills to help businesses captivate elusive international clients. The services she offers provide the best value for investment for international lead generation and business expansion:
* International Internet Marketing: International Website Analysis For International Audiences - The first step for businesses to internationalize their communication
* International Sales Strategy: International Sales Cheat Sheet - An outline of international sales strategies for businesses to know what to say to their international clients
* International Copywriting: Monthly International Content Packages - Used as a platform for integrated marketing for international audiences.
* International Integrated Marketing: Step By Step Integrated International Lead Generation Strategy - To actively stimulate lead generation on a budget.
Cindy’s first hand experience in international sales, cross cultural communication, international marketing, internet marketing and copywriting is rare. She uses this to provide clients with real tools for immediate international business development. This is what you get when you work with Cindy King.
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Tags: audience, foreigner, necessary adjustments, different cultures, cultural differences, colleagues, neighbors, language skills, dialogue, international visitors, foreigners, market demands, internationalization