Create Your Vision of Success
By: Kathleen Gage | Posted: 15th August 2005
TCreate Your Vision of Success
By Kathleen Gage
Most marketing strategies are about being in motion. Have a plan, be
proactive, and take the necessary action steps. Although being
proactive is a necessary aspect of marketing, an often overlooked and
yet equally important part is your company's internal perception.
Many companies put a lot of effort into all the external aspects of
what they do, yet completely overlook what is happening due to
internal perception. Internal perception includes your thoughts and
beliefs; the internal dialogues and thought processes you have
regarding your business, your industry and your customers/clients.
Often, we may not be aware of hidden thoughts. Our thoughts support
or hinder our success.
To find out how what you believe take this simple test. For the next
48 hours notice what comes up when you are talking about your
company, your products and services and the value you bring to the
table. Do your internal thoughts match your words? Do you feel good
about your interactions? Do you feel the prices you charge are fair
and reasonable? Do you believe you are worth what you ask? Do you
feel you are the best choice for your customers?
You can invest lots of money and time on external campaigns. Your
true success will be determined when your thoughts and beliefs match
your actions. Before you launch your next marketing campaign, ask
yourself these important questions:
-How do you feel about your product or service?
-Do you feel the price you charge is matches the value your
product/service -brings to your customers?
-Do you appreciate your clients?
-Do you feel appreciated by your customers or clients?
-Who do you want to do business with?
-Who wants to do business with you?
Whether you are in financial planning, training, banking, the beauty
industry, day spas, or technology, take the time to know what sets
you apart. In the consumer's mind, Company A looks the same as
Company B in many ways. The same with Salesperson A compared to
Salesperson B. To stand apart your must help the consumer understand
your differences.
A simple formula to clarify your differences is to write down every
reason someone would want to do business with you.
-Are you an expert in your industry?
-Do you deliver in record time?
-Do you have a unique location?
-What is unique about your business compared to your competitors?
-What is most important to your prospects and customers about doing
business with you? (If you don't know – ASK!)
-What can only you do that your competitors can't do?
Once you answer these questions, create a short message that
incorporates these answers. When you meet with a potential customer
and they ask what you do, you want to be able to concisely tell them.
This process is also helpful with your current clients. Remember -
they are only one call away from utilizing the services of someone
else!
Before you begin to aggressively position yourself and gain
visibility, think about the vision for you and your organization.
Gaining a vision of what the organization stands for, the impact you
want to have on your customers or clients, the quality of products
and services, your contribution to your community, and where you want
the organization to be in the future is essential as you move
forward.
Your vision is your ideal future state and includes your values and
what you desire your organization to be like. What's most important
to you?
An essential aspect of your vision is understanding what makes you,
your company and your team unique in the marketplace. What makes your
product or service different from your competitors? Once you have
your vision in mind, write it down. This will help you to solidify
your thoughts and stay on track with what is truly important.
Periodically revisit your overall vision. Your core values should be
the main driver of your vision, yet some of the details are bound to
change. As you and your customer's needs and wants change, you may
find it necessary to update your vision.
Where do you want your company to be? Where do you want to be? Match
your actions with your thoughts and beliefs. Create a vision for
success!
Kathleen Gage is a keynote speaker, author and business advisor
specializing in marketing and promotions. Access Gage's's FREE eBook
Street Smarts Marketing On the Internet at
http://www.streetsmartsmarketing.com/free-ebook.htm
About the Author
Kathleen Gage
Occupation:
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Tags: lots of money, salesperson, marketing campaign, marketing strategies, best choice, company b, action steps, true success, dialogues, day spas, external aspects, necessary aspect, beauty industry, simple test, thought processes, proactive