Use Permission Based E-Mail Marketing to Promote your Home Based Business
By: Mike Makler | Posted: 15th August 2005
With all the negative Publicity that S.pam is Getting, Permission Based
E-mail Marketing is frequently too often overlooked as the
Misunderstood step Child of Internet Marketing. Unfortunately Many
people confuse Permission Based Opt-In E-Mail Marketing with that Ugly
4 Letter S-Word S.Pam.
Permission Based E-Mail Marketing is
Sending E-Mails to People who have agreed to receive them. Many Top
Internet Marketers go to great lengths to build an Opt-In Mail List.
Creating an Opt-In List is fairly easy. If you know the Right Steps
1 - Generate a Lead Capture Page
2 - Drive Traffic to Your Lead Capture Page.
Simple
yes Easy No. You could spend Years Building Lead Capture Pages and
sending traffic to them and still have a List of only a few thousand at
Best. Here are a few more methods you can use to help improve your Lead
Capture Efforts
1 - Pop-Up Subscription Box on All of Your Web Pages
2 - A List Sign Box on All of Your Web Page
3
- Going Viral by Creating an E-Book or Free Software that you allow
everyone to give out. Of course you would require people to sign up for
your list before you give them the freebie.
If you haven't built
a large Opt-In E-Mail List or If just want to send some extra E-mail
you could 'Borrow' Someone Else's Opt-In List. Here are a 6 Methods to
'Borrow' the Opt-In E-mail lists of Other's
1 Pay a Fee - You
can pay someone with a list anywhere from $5 to many Thousands of
Dollars to send an E-Mail to their Opt-In E-Mail List
2 Joint
venture - This Method is Often used with a Digital Downloadable
Product. The Joint Venture Partner would get a Percentage (10% to 75%
are very Common) in return for sending an E-mail to their List. The
List members would download from a Special Link so that orders could be
tracked
3 Barter - A Good Friend of Mine would offer a Free Solo Ad or Solo
Mailing in his E-Zine in return for a Digital Product.
4 Ezine Ads - You could run Solo Ads or Solo E-Mails in E-Zines.
5
Submit Articles - When you submit an article they are often picked up
by E-Zines and Republished. Your Resource Box is then seen by all the
Members of the E-Zine.
6 Paid to Read - This Method works best
with Free or Low Cost Products. Do a Google Search on Paid To read and
you will find hundreds if not thousands of them. The Members are often
Paid anywhere from 1 cent to 5 Cents to read an E-Mail and Click on a
Link. As an Advertiser you would pay $5 to $20 Per Thousand clicks.
Now
that we know how to borrow someone else's list the next question you
may want to ask is Should I borrow someone's list. Let's do a Simple
Cost Benefit analysis
A Solo Mailing to an Opt-In List of
100,000 Members costs $100 is it a good deal for you. In order to
decide if this is a good value you need to know 2 Numbers, Your
Conversion Percentage and your Profit per Sale. If you do not know your
conversion Percentage use a real low number like 1/10 of a Percent or 1
in 1,000. So for a Conversion rate of 1/10 of a Percent with 100,000
E-mails you could expect 100 Sales. If your Profit per sale is more
then $1 then this is a Good Deal.
If Your profit per sale is
less then $1 it still may be a good deal if you can get some of those
100 Buyers to Purchase additional Products Later.
Mike
Makler has been Marketing Online Since 2001 When he Built an
Organization of over 100,000 Members largely with Permsision based
Marketing
http://ewguru.com/hbiz/amazingoffer.html
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