TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow. (Part 2 of 3)
By: Ron Hutton | Posted: 17th August 2005
TRAFFIC GENERATION ~ The Number One Skill That Will Generate Cash Flow.
(Part 2 of 3)
Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration about
how to get visitors to your website and generate more
sales, I know exactly how you feel. I felt the same way
until I stopped listening to every "big time" marketer that
came along with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and
every one of them has the solution to all of your problems.
Right? The proliferation of messages that promise a traffic
explosion using new techniques can become overwhelming.
Time out.
Take a deep breath.
Sit back in your chair.
Relax.
Now, if you will focus your energy on a very short list of
traffic generation strategies that actually DO work, and
commit to continually improving your skills in these few
areas, you will be amazed at what you can achieve... WILL
achieve.
In part 1 of this article series, we discussed the fact
that...
There are only 3 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since #3 is not an option we're going to consider, that
leaves us with "buy it" and "borrow it".
We also talked about the "Holy Grail" of web traffic. What
is it? FREE TRAFFIC! I want it. You want it. Every
disillusioned internet marketer wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
Ezine advertising.
I'll spare you all of the details regarding conversion
ratios, etc. since we've already covered that in part 1 of
this series.
Ezine advertising is very much a viable way to pay for
traffic, but don't use it until you've formulated a
profitable ad in the PPC search engines. It's important
that you know you have a winning ad before spending money
on ezine advertising. Use something that's proven to get
results.
Ezine ads can be purchased at reasonable rates and the cost
will vary from one ezine to another depending on the
newsletter's circulation, track record of producing sales
and the exposure that you'll get.
By exposure, what I'm referring to is the type of ad that
you buy. Your options typically include solo ads, top
sponsor ads, middle sponsor ads, bottom sponsor ads and
classified ads. A solo ad is sent in an email with no
other distractions. You get all of the attention, and for
this reason it's also the most expensive form of ezine
advertising. Top sponsor ads allow you between 5 and 8
lines of copy and are included in regular ezine issues near
the very beginning of the newsletter. Middle sponsor and
bottom sponsor ads will be similar to top sponsor ads with
the exception of the position within the newsletter. And
lastly, classified ads are usually shown in groups near the
end of a newsletter and are the lowest cost.
My personal opinion is not to advertise in ezines that you
haven't subscribed to. If you're considering advertising
in any particular ezine, subscribe to it and read it for a
few weeks before spending any money there. That way you'll
be able to get a feel for the value of the content, the
kind of reader that will be interested in the publication
and whether or not the advertising opportunity is a good
one.
Here are a few sites where you can begin researching ezines
that accept advertising:
http://www.gothrive.com/directory-of-ezines-lifetime
http://emailuniverse.com/
http://www.ezineadvertising.com
http://www.ezinehub.com
http://www.ezine-marketing.com
http://www.ezinewizard.com
There are only 2 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
In part 3 of this series, we'll continue our thoughts on
"(2) Borrow it" - traffic that is.
----------------------------------------------------
Ron Hutton is a 20 year sales and marketing veteran with a
passion for coaching and training. Subscribe to "GoThrive
Online", for big juicy marketing tips in small,
easy-to-chew, bite size servings. 17 Free Cool Tools...
http://www.gothrive.com
About the Author
Ron Hutton
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Tags: internet marketer, gurus, web traffic, big time, traffic generation, time out, free traffic, spending money, holy grail, article series, cash flow, ppc search engines, proliferation, deep breath, 3 ways, conversion ratios, time marketer, free website traffic