Why Do You Need An Opt-In List Building System?
By: David Pineda | Posted: 29th May 2006
Donna held her breath. She slammed on the brakes,
but her car did not stop! The unfortunate deer
just stood there frozen. It did not move out of
harm's way. The windshield shattered to a
thousand pieces. Not a chance the poor deer would
survive the impact of an incoming massive vehicle
at 60 miles per hour!
Donna had been driving her car with a faulty
braking system! During this life and death nick
of time moment, her braking system did not respond
in time to avoid a deadly head on collision.
Fortunately Donna was okay. Her safety air bag
saved her from a certain bodily injury.
What does this action sequence of events have
anything to do with our subject? Nothing! However,
there is just one thing we need to extract out of
the context of this incident-a faulty breaking
system-a faulty system-a system.
The word system is defined as an organization of
functionally units interacting together to achieve
a common goal. A braking system is organized
with functional units that interact together to help a
moving vehicle to slow down and finally stop.
If a unit in a system is missing, or is
malfunctioning, it may not help achieve toward its
common goal. In the case of Donna's car braking
system there was a malfunctioning unit that
prevented the car from slowing down fast enough to
avoid colliding with a scared frozen animal on
the road. Or to give the deer enough time to react and
move out of the way.
We live in a world of systems. We live in the
solar system that is part of a galaxy system. We
live in a world of government systems, law
systems, school systems, business systems, and the
list goes on and on. Ultimately, we live and die
by our beliefs systems.
Some systems are discovered, some are obsolete,
some are modified, and others are created.
Organized businesses rely on many systems to be
profitable. They rely on a structure system,
accounting, and a marketing system just to mention
a few. Each system may have several layers of
subsystems to operate properly.
The word system is also described as a way of
proceeding. As a method or a set of procedures for
achieving something. The literal meaning of the
word system means to "cause to stand." Therefore,
if any organized business has a tested and proven
system, a proven way to do things, a set of
proper procedures, then this business will be "caused to
stand" in a profitable way.
To build your online business you must have a
client base or customer/prospect list. Building
your online business is like building a house. You
do not build a house without first laying the
foundation. Before you can lay the foundation,
you have to take certain steps. You have to plan
your budget, choose a lot, hire a team of design
and construction experts, choose a plan to decide
what size and style you want your house to be, and
negotiate a contract.
These are just a few of the most important steps
needed before you can even pour the foundation to
build your house! Therefore, to build your
business, first you need to build a foundation for
your business, which is called the client base,
or customer/prospect list. Without it your business
will not stand strong and profitable. That is why
you need to work on laying your foundation for
your business first, and a list building system
will build and cause your business to stand
profitable.
To be successful online, you have got to have a
system in place-a system to develop, and grow a
massive and highly responsive customer/prospect
list for your business. To develop this kind of
list, you must have a system with a plan of
action. You need certain components, apply certain
strategies, and execute them in combination to
create a synergistic outcome.
The Importance of building your own opt-in list.
Whether you are an affiliate, network marketer, or
have some type of online business, first, you
must realize the importance of building your own list.
Just as a foundation is extremely important to
build a house, a client base or customer/prospect
list is extremely important to an online business.
An online marketer may promote an offer through
his/her website, a business opportunity, a
service, or a product. He/she can spend thousands
of dollars in advertising, buying leads, and
other types of business promotions, and after all of
that, he/she may end up with only a few sales,
and/or a few sign ups.
Many of them may say they are making money because
they're making some sales and getting some sign-
ups, but they surely will not say how much they
are spending in advertising. Or how deep a hole
they are digging themselves into with credit card
debts. They will not say that in order to get a
few sign ups or a few sales they had to spend
$1,200! This has happened to many of today's top
Internet marketers and they will tell you how much
money they have wasted when they were rookies,
and some of them look at it as a learning experience.
But you've got to have a massive list of
responsive subscribers to make it BIG on the
Internet!
Imagine for a moment having a list of 100,000
subscribers. That is a large number. Imagine
sending out a special offer for a valuable product
to a list of that size. A product that will earn
you a $5 commission per sale, and the response
rate of your list is 3%. You can easily make
$15,000 in one single mailing! This is not a
rental email list that you would pay to send your
ad. I am talking about having a list of your own,
a list you have built for your online business
only. That's an average response rate of a good
list, but a highly responsive list will yield a
much higher percentage!
Now imagine having an opt-in list of 100,000
subscribers with a response rate of 40% to 60%…The
profit results would be massive! This is exactly
the sort of thing that top online marketers do.
This is what allows them to earn a six and seven
figure income with out sweating it. You have
probably received emails from top affiliate marketers
announcing: "find out how I earned $30,000 or
$100,000 over the weekend." It's that possible?
Sure it is! Then they go on to tell you what they
did, and so forth. But, what they don't tell you
is that they already have an astronomical
prospect list!
Top Internet marketers know how extremely
important a list is to their online business so
they take care of their list. Aside from
literally spending fortunes in advertising on the
Internet, having a massive opt-in list of highly
responsive subscribers is practically the only way
to be successful in the online business world.
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About the Author
Occupation: Internet Marketing Coach
David Pineda is an active article writer and the author of a newly released ebook called:
"List Building Online" To request a free copy of "List Building Online" visit our web:
Build A Massive Responsive Opt-in List
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Tags: life and death, head on collision, sequence of events, common goal, windshield, miles per hour, marketing system, air bag, business systems, bodily injury, nick of time