E-book Sales - Will Your Cover Close the Sale?
By: Andrew Eaton | Posted: 19th August 2005
E-book Sales – Will Your Cover Close the Sale?
Copyright 2005 Andrew Eaton
Well designed professional looking e-book covers do much,
much more than show the title of the book. An e-book cover
can be a powerful attention grabbing sales tool. If you
are currently promoting an e-book on your web site and
don't have an e-book cover to promote it, you're losing
money.
Believe it or not, people DO judge a book by its cover. If you've got no cover, only words describing the book, you're
losing many potential buyers. If you've got an e-book
cover with the title and a background cover only, you're
losing money.
As with any sales or marketing effort there are three
things you need to keep in mind when designing your e-book cover. #1) You identify a desire or fear your prospect has and have come up with a solution (your e-book) People buy based upon emotions, not logic. #2) Next you make your prospect a promise to have him reach his desire or eliminate his fear. You want to have him picture his desires being met. (This is where the e-book cover goes to
work.) and, #3) you make him an offer to purchase the
solution to his desire or fear.
The e-book cover should make your prospect visualize
reaping the benefits contained in the book. The word, the picture, the colors all should be set to intensify the emotion of reaching his desire or calming his fear. They should work together to bring a unique offer that can't be achieved unless they have your e-book. The E-book cover will then be an immediate call to action. A call to action
that is easily perceived and acted upon.
Creating an e-book cover that acts as described above will:
Lend credibility to your product
Help establish trust with your prospects
Increase perceived value
Make your e-book look like a "real" tangible book that
people can see and feel
Whenever you look at your e-book cover, ask yourself these
questions:
Does it adequately paint the picture of the desire of your prospect?
Does it calm his fear?
Does it fill his need?
Does it intensely attract your attention?
Don't just settle for minimal returns on your e-book.
Applying the concepts discussed here will increase your profits.
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Andy Eaton is one of the most sought after graphic
designers on the web, not only does he create quality
graphics, but he also teaches you how to create them step
by stem in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezineAbout the Author
Andrew Eaton
Occupation:
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Tags: credibility, prospects, money, marketing, e book, desire, colors, emotion, logic, desires, sales tool, emotions, book covers, eaton