5 Power Tips To Double Your Online Sales
By: micheal southon | Posted: 01st January 2005
5 Power Tips To Double Your Online Sales
by Michael Southon
"How Can I Double My Sales?" - that must be the
silent prayer of thousands of webmasters.
There are two ways to do it: you can either double
your traffic or you can double your conversion rate.
Let's say you have a conversion rate of 2% (1 sale for
every 50 visitors) and you get 100 visitors a day -
you're getting 2 sales a day. You could get 4 sales a
day by increasing your traffic to 200 visitors a day.
But you can get the same result - with your existing
traffic - by doubling your conversion rate (2 sales
for every 50 visitors).
Here are 5 ways to double your conversion rate:
(1) Direct Response: Make sure your website is a
'Direct Response Website'. A DRW is a site where the
only options are to Buy, Bookmark, or Leave. The more
options you give your visitor, the less likely they
are to buy.
(2) Free E-Books: Include Free E-Books as bonus
gifts with your product. This can easily double your
sales - especially if the Free E-Books are genuinely
useful. Here are some places you can find Free
E-Books:
http://www.free-ebooks.net/
http://www.ebookdirectory.com/
http://www.ebooksnbytes.com/download.html
(3) Testimonials: Make sure you have plenty of
testimonials on your website. Preferably, they should
be from customers who have achieved results from your
product (e.g. more traffic, more sales, saved time
etc).
(4) Follow Up: You've probably heard this over and
over again but it's worth repeating - people have to
see you your message about 7 times before they buy.
The biggest mistake you can make is to try and sell
your product on the first contact alone.
It just doesn't work, and the statistics bear this
out: the 1st contact produces 2% of sales, the 5th to
12th contact produce 80% of sales.
So in your ezine ads and at your website, offer
something free in exchange for an email address. And
then follow up with sequential (or follow-up)
autoresponders.
Here are some sites that offer free follow-up
autoresponders:
http://www.auto-responders.net
http://www.informationbyemail.com
http://www.getresponse.com/orderfree.html
http://www.rapidreply.net/free_features.htm
(5) Backend Sales: It's no secret that successful
businesses make up to 80% of their sales from previous
customers. Why? Because people who have bought from
you before are much more likely to buy from you again
(they know you, they trust you, they were happy with
your product).
The hard work in marketing is getting a customer. Once
you have a customer, they'll buy from you over and
over again.
Contact your previous customers and let them know
about another product that compliments the product or
service they bought from you. Experts reckon that the
value of 'a lifetime customer' lasts about 3 years -
make use if it.
If you follow these 5 tips, you may well find that
you can double your online sales with the traffic you
already have.
To your success!
About the Author
micheal southon
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Tags: email, statistics, traffic, testimonials, two ways, ezine ads, conversion rate, first contact, direct response, free e books, bonus gifts, biggest mistake