The 9 step plan to Internet Marketing Success
By: David Bain | Posted: 01st June 2006
1) Become
more respected in your field every week. Appear in blogs and forums specific
to your industry every week. Revisit your comments to see if anyone has replied
to you, seeking clarification.
2) Submit
one article a week for publication elsewhere. Strive to develop one-on-one
relationships with other publishers. Ensure that you are renowned for writing
quality oriented, informed articles, and that you're available for further comment
and interaction.
3) Add
a minimum of two new articles to your website every week. Don't just stick
up your new site and then say, "Well, I'm glad that's done. All I have to do is
promote it now." Search engines love a flow of continually new, relevant and informed
content.
4) Keep
your visitors. After you've worked hard at attracting visitors to your site,
you need to ensure that you keep them. Use RSS, email newsletters, podcasts and
other forms of visitor retention. Just because somebody isn't a customer now doesn't
mean that they won't be in the future.
5) Write
press releases. Once a month you should be writing an article that is so good
or stocking a new product that is so impressive you have to tell the world about
it. This will keep you at the forefront of your industry.
6) Buy
visitors. Your long-term aim is to create a website where your visitors always
come back for more. Your short-term aim is to get to that stage as quickly as
possible by buying visitors and promoting your website. You should still earn
profit from buying visitors. If not, there's something wrong with your advertising
medium, product or website.
7) Analyse
your traffic. Keep on top of who is referring your visitors to you, what kind
of technical capabilities their computers have, where your visitors are from,
how long your visitors are staying with you, which pages your visitors are viewing,
whether or not conversion goals are being reached.
8) Write
an ebook. A professional looking ebook focusing on your industry does a lot
for your credibility. More than that, it gives you an opportunity to put into
effect one of the most constructive viral marketing forces available online today.
9) Keep
your web knowledge present. As well as being a professional in your chosen
industry, you need to be at the forefront of web business. Unless you stay abreast
of new developments – and are willing to constantly amend your strategy - you're
acting like an old-fashioned, nationalised organisation competing with the global
economy.
About the author
David Bain is founder of the independent business articles resource, www.BuildYourOwnBusiness.biz. BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.
© Copyright 2006 www.BuildYourOwnBusiness.biz
About the Author
Occupation: BuildYourOwnBusiness Founder
David Bain is founder of the independent
business articles resource,
www.BuildYourOwnBusiness.biz. BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.
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Tags: search engines, traffic, interaction, promoting your website, conversion, email newsletters, publishers, new articles, relationships, advertising medium, blogs, forefront, clarification, technical capabilities