Attracting the Business | A review of Mike Dillard's Magnetic Sponsoring

By: paul heffer | Posted: 30th June 2006

The right concepts are what lead us to wealth. If you need the paradigm shift more than the frustration of another e-book or set of online tools, this real book is for you. Delivered to your door the information contained within this succinct publication is as tangible as the pages it is printed on.

It makes a nice change from the run-of-the-mill e-books hardly worth the electrical energy required to store them. Note, however, Magnetic Sponsoring isn't a recipe book for the nitty-gritty, how-to-do-it type of marketing guide.

The knowledge contained within its covers pertains to the conceptual stuff; the stuff that dreams are forged from and the ideas upon which mountains rest.

It is aimed at MLMers though in reality, anyone in marketing, offline or online, must get a hold of this publication.

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When I used to get all excited about a new sales technique I was listening to or reading about, my dad would tell me there had been nothing new in that industry for 30 years.

That really bugged me because back then it was all new.

The same can be said for marketing. And guess what? My complaint about that was the same too! All this marketing stuff is new and there are a gazillion people who want to tell you how to do it.

You know, my dad was right. When you pull it all apart you find it's all been done before. You can almost smell the despair setting in.

"But wait, there's more!" And someone was heard to say, "but I've already got a set of steak knifes…"

Someone who has been around long enough to observe the life cycle of the business knows it IS in fact cyclic and there ARE new distinctions being made every day.

So, where do you start. Well, Mike Dillard has built Magnetic Sponsoring on the following words of wisdom from Mr P Marshall.

"Nobody who bought a drill wanted a drill. They wanted a hole. Therefore, if you sell drills, you should advertise information about making holes, not about drills!"

Mike explains how the first shift all marketers need to make today is to stop promoting their opportunity. The number one reason people are suffering rejection and failure in the network marketing world today, is because they keep 'selling' their opportunity.

Of course, the dilemma becomes 'if I stop promoting my business, won't it curl up in the corner and die?'

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Okay folks, to put you in the picture, let me explain what Magnetic Sponsoring does.

Like so many wood-ducks out there, I got caught spending my hard-earnedz on buying leads before I knew what to do with them.

Then I spent more money calling those leads. I even had the misfortune to have some success in doing this! That just made it worse. Perhaps you've had a similar experience?

After reading Magnetic Sponsoring, I realised I was attacking the business.

Let me ask you a question. If you want to catch a rabbit, how successful do you think you will be if you try and chase after one?

You can imagine that, right? Running through the fields, jumping all the fences, side-stepping the rabbit holes so that when you get within a whisker, you can stoop low enough to reach out and grab the furry little critter.

Wouldn't it be easier to toss a carrot or two in amongst the bushes, pull up a deck chair and recline until a bunny shows up?

For the hunting types out there I guess we could set a trap but... let's attract a bunny first. Attract one bunny and if it wasn't a fluke, you can do it again (monstrous, bunny-biting trap in place, of course!)

Mike points out there are smarter ways to do marketing. You can either attract the business or attack the business.

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Having waded through everything that's available, I found Mike's fresh approach to the arena of online marketing quite breath-taking. First of all it's 100% generic: he isn't selling an opportunity. Second, in the 10 years I've surfed and searched for marketing materials, I've never found anything like it.

Just in closing, trademarked Magnetic Sponsoring products are sourced through independent representatives and can be found along with more information on the company website.

The free 10-day boot camp really does contain some of the best clues you will find anywhere about how to do it right; market online, make a profit. That's what you want to do, right? I found it worthwhile to have a look and a listen...

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Paul David is a prolific writer and his offline articles are beginning to migrate to the online forums of the internet. To get access to the free 10 day boot camp and the hottest clues to be found on the net, follow the link to:

http://Diamond.MagneticSponsoringOnline.com
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Tags: life cycle, e book, frustration, online tools, despair, e books, holes, recipe book, dreams, dad, marshall, mountains, distinctions, paradigm shift, words of wisdom, mike dillard, electrical energy