Keyword marketing - the importance..
For SEO-Search engine optimization of your website choosing
keywords is one of the
most important tasks. You should choose keyword wisely. Choosing keyword is not
a guessing Game but it is an art.
>> Why to choose keywords?
As you probably aware of search engine traffic. Search engine
traffic is very
very important for success of any website. It is estimated that approximately 65
to 85% of traffic (average) coming from search engine (however is depends on how
you promote your website).search engine is only way to create highly targeted
traffic. You can improve visitor to sales ratio of your website if you
successfully receive traffic from search engine. Or improve your revenue by
attracting more visitors.
If you are selling Music CDs online. If your website is on
top for key Phrase
like "Music CD" on all Major search engines then just think how many people will
search for Music CD in a day?? I think lots of. Now. This is the way you are
getting visitor searching for Music CDs. However there will be lots of search in
a day for term CD like
[1] Software CDs
[2] E-Book CDs
[3] Video CDs
[4] Game CDs etc...
But traffic coming form these terms is Meaningless for you to
create sales. So
your page should be relevant only for Key phrases like music CDs, audio CDs etc
so it will be better to choose Keywords related to your business rather than
selecting randomly or blindly. I hope you will now able to understand importance
of choosing better keywords
>> How to choose keywords?
There are lots of tools for choosing better Keywords like
Nichebot, overture
keyword suggestion tool, Wordtracker etc...First decide "what is your target
market?" and then use these tools. Example you are selling E-books related to
website design. Than you should first research how many people every day search
for 'Web Design E-books" go to Nichebot.com for that and simply search Web
Design E-books. Nichebot will provide you count of last 60 days for this Key
Phrase. We can see that Count for this key phrase is
..Or Go to
Wordtracker.com site and search for this keyword Phrase and you will see related
information on specific key phrase and you will be able to get information
related to this keyword. Phrase.
They will provide you all related keywords
Example: For "Directory submission" you will see following related or
nearly
related Keywords. (This can also help to receive ONLY targeted traffic...)
Related term-count (average search in two month)
Directory submission-3978
Search engine directory submission-679
Search engine submission software directory-266
directory internet submission-163
directory website submission-159
directory engine search submission-133
directory submission services-129
Follow this Url to know more>> http://www.nichebot.com/kd/?term=directory+submission
you can follow one of the following tool for keyword research.
[1] wordtracker.com
[2] Nichebot.com
[3] inventory.overture.com/
Here is a list of top free Keyword research tools. visit
it.>>
http://www.seo-resources.inetzeal.com/top-free-seo-tools.htm
the list include keyword suggestion tools,keyword analyzer
tools,keyword density
checker tools and lot more..
Now you have to decide which Keyword is less competitive for
your website and
you can easily reach on top. Based on that you should place these Keywords on
your site..
>> Where and How to place these Keywords?
You are now familiar with keyword/key phrases. Now Question
is 'where to Put
these keywords?" here are some places where you can place these keywords
[1] Meta tags
[2] Title Tags
[3] Through out the Description on the page
>> Meta tags:-
Meta tags are invisible for Visitor and as you might know
search engines like
Yahoo, Google, MSN are Not providing weight to them to rank your page. But still
you can place your keywords in Meta title, keywords and description section.
>> Title Tags:-
This is very important place where you should place your
keyword for better
ranking in search engine. The main Keywords must be here for which you are
optimizing your site. Try to include its synonyms Key phrases / keywords also to
receive traffic of related keywords. Example you can create your title like this
way
Buy Music CDs online: The shop for buying audio CDs online
You are including your two targeted keywords here.
>> Description:
After title tags this is also one of the most important
section where you can
place your keywords. But don't go over bound .density of keywords/ phrases
should be 7-10%. Otherwise search engines will consider it as keyword stuffing
and your rank will go down rather than improving
Other places where you can place these keywords:
>> Images: -
you can choose name of images like music_cds.gif
audio_cds.jpg etc rather than
0545.gif and image.jpg! This will improve relevancy of your page for related
keyword
>> Name of domain, Sub directory and sub domain:-
Before you choose any domain name, directory or sub directory
you should
consider your keywords/ key phrases and also choose them according to your
target market.
>> Example:
Just look at my site. I selected sub domain for my site like
http://directory-submission.inetzeal.com/
and http://link-building.inetzeal.com/ for targeting my keywords. Now see source
code of Page http://directory-submission.inetzeal.com/ you will find that to
improve relevancy of my page related to keywords I also kept name of my logo
like this directory_submission_and_link_building.png .then I placed title like
Directory submission service. And placed this keyword phrase in whole
description.now my page is relevant for keyword phrase "directory submission",
"directory submission service". Or 'web directory submission" etc...
I have chosen every sub domain according to this to improve
relevancy for
specific keywords
I strongly recommend you to choose your sub domain or sub
directory wisely. if
you are creating just a page then you can select like this
./directory-submission.html
because search engines text matching will match this keyword and will rank your
site on top with your competitor
So, like this article? It took two days to write. Any feed
back good or bad are
always appreciated. You can contact me at http://inetzeal.com/contact_us.htm
About Author
Manish Mathukiya is webmaster of
Inetzeal
SEO Service He is expert in
Manual Directory Submission. He have a team of experts who are specialize in
Directory submission and link building.
Tags: search engine traffic, major search engines, search engine optimization, traffic search, music cds, e book, target market, choosing keywords, e books, website search engine, keyword suggestion tool, music cd, guessing game, overture keyword suggestion, overture keyword suggestion tool