This one was deleted without reading any further due to simple irrelevance.
Approved and Ready! - The copy of this ad simply stated: "Your home refinance loan is approved! To get your approved amount, go here." Hmmm... if memory serves me correctly, I never applied for a home loan. Click!
As you can see, all of my first impressions were based on the subject line. Other factors in the ad copy contributed to my final decision about whether to look into the offer. The subject line, however, was the single playing card as to whether I would read ANY of the copy.
Final notes: put the majority of your time into developing your subject line. Then test, test, test to get the best results. Also, make very, VERY sure your mailing list is targeted. With all the options today for segmenting lists, you have the luxury to email your ads to a group much more specific than "women over 30." The more targeted you can get, the better your response will be.
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Karon is President & CEO of Marketing Words, Inc. who offers targeted copywriting, search engine copywriting, and ezine article writing. Subscribe to Karon's free ezine at http://www.marketingwords.com/ezine.html or visit her site at http://www.marketingwords.com. You can also learn to write you own powerful copy at
http://www.copywritingcourse.com .
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Tags: email, affiliate program, consumers, flood, attention getter, affiliate commission, duds, critical eye, closer look
