In short , include keywords in your :
- Meta-Tag "description" and Meta-Tag "keywords"
- Alt-Tags : Use your keyword expressions for the descriptive texts of your
JPEG and GIF pictures
- Title : Start with your most important keywords.
3.) Your Keywords in your Visible Text
Some of the major search engines have begun to ignore meta-tags and place
more importance on the visible text of your web site. This demands from you
that you pay attention to your Keyword Density as well. In other words, your
main keyword expressions should appear more than just once in your text. If
you can work these expressions into a H1 heading (very large Font Size) at
the beginning of your text, you'll get more plus points from the search
engines. Then weave them another two or three times into the rest of your
text and you're done.
This is really important and if you have to change your existing text, do it
! I once had a client for whom I had done the web design and search engine
optimization ; he just asked me if I could not change his Meta-tags only
instead of the text. He liked the text as it was . My comment : "Then leave
it as it is but your page will certainly NOT be found."
Having heard this bad news, he decided that it would be better to let me do
the changes instead of risking not to be found in the search engines.....
Warning : Don't overdo the use of your keywords, as it can cause you being
penalized by the search engines. They regard this method as "spamming" their
index !
4a.) Reciprocal Links pointing to your Website
How many sites are linking to yours ? This is the question which becomes
dominant for a search engine if it wants to determine how important your web
site really is. You have no links pointing to your web site, you say ? Then
you can get rid off the thought to get a number one position at most of the
major search engines..... More importantly, it is not enough to just put up
some links from some other domains you may have obtained together with your
hosting package. That will not fulfill the demand for high quality sites
which should be linking to your site.
In order to fulfill the high standards of the search engines, you also have
to make sure that high quality sites are linking to yours. This means links
from some of the free hosting services are not really what you need. You
need links from some major "players" who offer content which is related to
yours but which are not competitive. If you can get those links, you are on
your way of achieving a high search engine ranking.
4b.) Reciprocal Links from Sites already been indexed
This is the "backdoor" to getting listed in the major search engines even if
you don't pay their fees: Try to get reciprocal links from web sites which
already have a top position in the major search engines. If you can achieve
this, it is very likely that your site will get indexed by their spiders as
well, the next time their index is updated. Best of all : This works for
Yahoo as well, even if you don't pay their high fee of $299 which doesn't
even give you a guarantee of being accepted into their directory....!
Conclusion:
Optimizing your web site for the search engines is that necessary if you
want to get lots of targeted visitors for free or for just a few cents per
visitor.
The bad news is that the search engine relationships between each
other have become quite complex. It is not enough anymore to just submit
your site directly to Search Engine A, you must also submit to Search Engine
B to get ranked well. But that is a topic I want to cover in one of my next
articles .....
About the Author
Detlev Reimar
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Tags: major search engines, search engine optimization, search engine submissions, search engine submission, keyword combinations, free search engine, optimization tactics, good times, expressions, advertisers, game
