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Why Long Sales Letters Are Far More Superior Than Short Ones
I'm sure you've already heard the debate of whether long sales letters work better than short ones - and vice versa. But which one is actually true? Do long sales letters really work better than short ones? Well the short answer to that question is, ye......

10 Ways To Create A Powerful Headline
In the internet marketing sphere, good copywriting is the key to selling your product. An effective copywriting acts as a salesman and compels readers to take action. Writing powerful headlines is crucial for the success of any sales copy. Internet market......

The Secret Formula For Writng Compelling Sales Pages
The Secret Formula For Writing Compelling Sales Pages Whether you're a business owner or entrepreneur, or a wanna-be copywriter, this article is going to be extremely valuable to you. So much is written today about the technical, nuts-and bolts aspects......

Should Your Sales Letter Be Long Or Short?
Copyright 2006 Stuart Elliott Which type of sales letter generates the most sales, a long one or a short one? No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers. (And not......

Fact Finding Using The Funnel Questioning Technique
Working on the basis that you are dealing with the "MAN" (the person with the Money, the Authority and the Need) you must very quickly assess if you have a potential prospect or not. In other words can their needs be met by the products and services you h......