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Marketing a Seminar to a Local Market
If you have created a small business management course or seminar, you are most likely anxious to get started with selling your course or seminar. Unfortunately, it doesn't matter how fantastic your course or seminar is if no one knows about it. For thi......

More Value with Less Content
Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minutes long? Is a cheesecake that's three layers better than a cheesecake that's two layers? What do you ......

Startups Should Control Costs
Starting a New Site?You may well think that you can find no fine domains nevertheless understand that Microsoft has a site portfolio of more than 20,000 domains and Verizon has just one with over 10,000 domains. I started bookmarking enterprise money inve......

Powerful and Effective Presentations to the Customer
What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this present......

Story Time – “My First Mentor in the Business”
When my retail coffee shop business failed, I knew that I needed to pick a direction to go from there. My choices were, (1) pursue the passion that I had acquired for real estate from my books, or (2) go find a 9 to 5. Well, since I wasn't married, didn......