Report An Article

Coca-Cola: The Power of a Brand
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand ......

Fanta - A Short History
Manufactured by the Coca Cola Company, Fanta is one of the world's most popular carbonated soft drinks. Fanta actually originated in Germany in approximately 1942 when Coca-Cola GmbH found themselves with a rather tricky problem. As a trading ban had b......

Coca-cola marketing
Introduction Coca-Cola was invented in 1886 by pharmacist John Styth Pemberton in Atlanta, Georgia and is now the most recognised trademark in the world, with 94% recognition. The company uses three main principles in its marketing strategy. These are acc......

Some Trade Secrets of Interest
Do you know any of the following patented trade secrets? A pharmacist in Atlanta, at the beginning of the 20th century, created a formula for syrup that he sold at the soda fountain in his pharmacy. John Pemberton mixed the syrup with soda water and sold......

A Disaster in Brand Research – New Coke
One of the most famous marketing disasters in history was the invention and implementation of New Coke by Coca-Cola. This 1980s cola mistake has become synonymous with awful business decisions. If a business strategist ever has a decision or idea likened ......