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3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy!
Yesterday, we took a look at how television has influenced American behavior, and the importance of giving your viewers, or in this case, your prospects... a "break" every once in a while when they're reading your sales letters. So, without any fur......

The Art of Prospecting For Customers
Let's face it, new customers just don't stroll through your door, ready to hand over their business. If you want to grow, you have to chase after those dollars.There are a variety of new tools for reaching out to potential customers, ranging from flashy m......

How To Write Persuasive Adwords Adverts
The reason why millions of businesses have used PPC advertising, and specifically Google Adwords, is simply because of the extremely targeted nature of the organic traffic. Ok, fine... well, keep reading to discover how you really can write ad copy that w......

Sales Prospecting - Sources of Sales Leads
A lead is any source of information that could be converted into a sale. Leads can be generated from both inside your business and external to your business; both these areas are covered in the following: Typical sources of leads * Existing custome......

Best Catchy Slogans & Taglines For Small Business No Matter What Service Or Product You Offer
Due to the downturn in the economy, businesses in virtually every category are more competitive than ever. With many cash strapped businesses unable or unwilling to spend money on high profile marketing, nearly everyone is making sure they have their most......