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Captive Marketing & Direct Mail Marketing: Is It Your Choice?
Every once in awhile a light bulb goes off in someone's head and a new marketing concept is born. One of the more recent "opportunistic" marketing methods is marketing to you when you have no choice. Imagine yourself in a very small metal room with 10......

Help! I Don't Know What to Name My Business
If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quic......

E-marketing Strategy: 7 Dimensions To Consider (The E-marketing Mix)
What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the ......

Effective Internet Marketing Tools that Work & Fashion Marketing 101
Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may no......

Emotional Marketing - Stimulate Your Prospects Into Buying
The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper ads, as well as cable TV and radio - all of which can get qualified customers ......