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A Disaster in Brand Research – New Coke
One of the most famous marketing disasters in history was the invention and implementation of New Coke by Coca-Cola. This 1980s cola mistake has become synonymous with awful business decisions. If a business strategist ever has a decision or idea likened ......

Cross-Cultural Marketing Success Stories
It's fairly easy (and very entertaining) to find examples of marketing translation errors, such as the emphatic but unsettling "Good luck!" billboard that greets passengers of a Central Asian airline. But what about brands that got it right and were able ......

Pass Kidney Stones with a Home Remedy: You Will Most Likely Be Blown Away! True or Not?
I have always heard how painful kidney stones were. All I can say is that is was a pleasant experience for me and a friend of mine. Discover the secret that may save you lots of pain. A couple of years back I had been told I had a kidney stone (I have ......

China raise export tariff rate on aluminum alloy and coke
China raise export tariff rate on aluminum alloy and cokeChina's customs tariff commission of the State Council, the cabinet, has issued a circular on adjustment of tariff rate on export of aluminum(from: http://www.industry-raw-materials.com/buy-aluminum......

Coca-Cola: The Power of a Brand
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand ......