A Step-by-Step Guide for Acquiring Competitive InformationCollecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportuniti......
Product Positioning - 4 Differentiation TipsHere are 4 product positioning tips to differentiate your business.
Luckily, it's not all that hard to stand out from the crowd, as long you realize the importance of product positioning. Positioning is the art of matching your marketing message, with ......
The Marketing Mix: Ingredients for SuccessThe marketing mix, earlier known as the 4 p's, (but now has a few more), is a vital part of any marketing strategy. This is a tool whereby the marketer takes decisions on what and how a product should be, where it can be sold, how it should be priced, how......
Unique Selling Propositions | USP'sGot one? Two? Three?
If you have competitors, then you should have at least one
Unique Selling Proposition (USP). The more REAL ones you
have, the better - for your Branding, your business recognition, and your sales!
We all have competitors, an......
by Catherine Franz