Selling your 18 ct wedding rings, a question of competence, quality and good marketing

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Published: 06th February 2017
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The idea of opening a jewelry store never stops to attract the enthusiasm of everyone that dreams to work in the world of precious metals. Itís well known that working in this field itís not an easy choice, especially because the jeweler has to face a very competitive market that requires competence and a continuous updating activity.

Besides being technically informed on what heís going to sell, who wants to open a jewelry store must have all the necessary licenses and permissions before starting his business; then, after having wisely chosen where to place the store, another important thing to do is to protect this neoborn business from thieves stipulating an insurance against fire and burglar, and being provided with an alarm system directly connected with the police. As for many other businesses, itís possible to choose if opening in franchising or totally on your own. The first solution is cheaper, but the profits will be obviously lower.

When you complete these first steps you can think about which products to buy for your store, selecting both costume jewelry and high quality gold and silver jewels. The costume jewelry, preferably branded, is very useful because it can attract a lot of different customers, even the ones that are not rich enough to buy gold or silver jewellery.

At this point itís possible to think about how to promote your business: you have to tell people why your products are better than others, in order to catch their attention. This is a very crucial moment because itís now that you can seize the opportunity to make people know the qualities of your jewels. For instance, having an e-commerce could be a very intelligent idea in this sense, because it gives you the possibility to reach potential customers all over the world, expanding your business over its natural boundaries. The Italian e-commerce named Jewellery Italian Style, the jewellery shop online created by Fabio Bolzon, is a laudable example of this. This e-commerce has proved a great capacity of self-promotion and a particular attention to the customer, as it gives a lot of information in order to make conscious the purchase, first of all thanks to the fact that for every product thereís a technical section that fully describes its specific details. offers a great range of Italian jewellery designs such as 14 and

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