Significance of Social Media and SEO

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Published: 06th February 2017
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In the present era, branding of each and everything is necessary and when it is about any online business, it is a must factor. Now the biggest question in front of business persons is that how to promote or brand their product or services, so the first thing which comes to mind is Search Engine Optimization. Yes, it is a truth that SEO can give life to any online business if done according to Search Engines rules and regulations, but at the same time presence on Social media platforms can give actual existence to the life of the business like water and oxygen do for humans to be in existence or survival.

In fact, in present date Search Engine Optimization and Social Media are complementary to each other, I mean by this statement is that no one can alone provide you success in the SERPs or in getting business. So working on hand in hand is necessary.

Presently every single person surfs the internet and have social accounts on almost every social media platform so there is an opportunity to showcase your products and services in a easier way and hence there are more chances to get potential leads there along with unbroken interaction with them and increased amount of traffic.

And at the same time Search Engine Optimization looks into the technical aspects of any online business website, which Search Engine looks for and should be correct be according to it that is on page optimization and off page optimization techniques like keyword research, title and meta tag optimization, ALT tag optimization and other meta tags optimization, link building without spamming, responsiveness of website that how much a website is user friendly while they surf through any other device then PC, Competitive analysis etc. Most people think that this thing doesn't work anymore, but it is not the reality, in actual SEO is a process which never ends, it simply means that how efficiently you can optimize your website so it looks perfect in the eyes of search engines and hence result in SERPs.

So at the end note conclusion is that both SEO and Social media are vital for online businesses from every aspect, in order to make business credible and authorized in the eyes of Search Engines as well as the audience.

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