Social media marketing such a great multi media technology

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Published: 26th June 2015
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The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
social media interactions can lead to sale has been the focus of many a discussion in recent years as social media has grown to become a major customer touchpoint. Since the VP of Coke recently made the claim that Social did not lead to any significant direct sales for them, this has had the knock on effect of some questioning the power of social marketing.
What I aim to cover in this post is how a focused, stepped approach to social media marketing should be directed towards sales and how you should plan this into your marketing strategy.
What most people assume is that social is not is a direct sales tool. The reason for this is because if you think about a classic sales funnel from Reach, interest, evaluation, conversion, referral and repeat business, then social media marketing normally only influences the reach element i.e. Awareness.

We follow this up by creating insight around the clients existing social media strategy using a range of tools to highlight areas that the client does not know already, we can then use this to our advantage when marketing to the target audience.For example we may find out that through topical news research that the market is about to explode in a new way within food markets and there may be a food scare, therefore you want to focus on the advantages of your product over a competitors.

Email data you collect is like the turbo fuel for your car, the more relevant the data the faster you will travel, especially when used to accelerate a social campaign. Start by sending out an email campaign to your data set and explain the benefits of using your social media app or communicating with you on your Social channels .

A great way to attract people back to your Facebook book page again and again is to Incentivise Fans, for example you could run a competition where Fans need to come back again and again to see how they are getting on and if they are winning. Be really creative here and as crazy as you like so research what is working well and then apply to your Facebook community.
At its very simplest you could have a voting system where the uploaded pictures,  funny hashtag comments or whatever it is that’s being voted on gets pushed to the top of your page and are in with a chance of winning. Remember to do this through an App rather than voting with Likes as Liking to vote goes against Facebook’s Terms and Conditions.

Social media has become a constant presence throughout the traveller's life cycle, from the decision and planning stage, the actual vacation to post holiday,' said Selina Power, a social media specialist.

Her advice to those in the industry was to create engaging social conversations with the traveller, ask customers to share images on social media.

Chad Wiebesick, director of Social Media and Interactive Marketing for the tourism agency of Michigan, US, commended Kerala Tourism's use of Facebook to engage with customers, both existing and potential.
Based on your specific industry or brand’s voice, there are many more questions to answer. This is a good start.
There is no question that social media can be an effective marketing tool because it provides a forum for two-way conversations in real time. It creates awareness and generates exposure. It develops relationships with existing customers and attracts potential customers. And it drives traffic to a company’s main website.

In the words
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunities to participate in relevant ways. It also provides a launch pad for other marketing tactics. Social media is not an island – it’s a high-power engine on a larger marketing ship.”

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