http://www.articlealley.com en-us editorial@articlealley.com A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy. Some of the members argue that humor can be a disarming and refreshing alternative to... http://www.articlealley.com/http://barryadensa.articlealley.com/humor-in-sales-copy--yes-or-no-2405436.html 16th January 2012 Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your business is vital. First, every potential customer wants to know the benefits of doing business with you (i.e. "what's ... http://www.articlealley.com/http://www.articlealley.com/let-customers-praise-your-good-graces-with-testimonials-2387518.html 14th November 2011 David Ogilvy, who's widely considered the father of modern advertising, focused heavily on creative brilliance - the BIG IDEA (which he always wrote in ALL CAPITAL LETTERS) was of extreme importance to him. In his opinion creativity and originality were u... http://www.articlealley.com/http://printbusinesscards.articlealley.com/creative-brilliance-and-logo-design-2358690.html 26th September 2011 David Ogilvy is considered to be the "father of modern advertising." His methodologies and professional philosophies revolutionized the marketing industry, and they continue to play an important role in the marketing industry today. The foundation of his ... http://www.articlealley.com/http://printbusinesscards.articlealley.com/david-ogilvy--the-father-of-modern-advertising-2322257.html 27th July 2011 One of the most exciting promotional and marketing ways that you can engage to is by designing and printing business posters. These print materials usually presents an opportunity for most small business owners like you to compete with large scale busines... http://www.articlealley.com/http://leahadelaney.articlealley.com/things-to-know-when-it-comes-to-posters-2250317.html 26th May 2011 Every design that we sketch has a core purpose that it serves. This could be a painting which serves the purpose of reflecting the artist’s emotion or a dress-design sketch which is bound to enchant the person who wears it on. This could even be a billboa... http://www.articlealley.com/http://thomaspxa.articlealley.com/logos-brochures-and-websites-are-for-all-2228836.html 13th May 2011 Promotional products have long been known to attract new customers and business partners, while keeping existing clients onside. Effective promotional merchandise however should always have an added ‘WOW’ factor that will stand out from the usual stick... http://www.articlealley.com/http://lyle.articlealley.com/promotional-items-can-attract-new-business-1999778.html 01st February 2011 “MORE VISITORS RESULTS IN MORE CONVERSION" this saying is true for all business whether it is brick-mortar shop or an online shop in an e-commerce industry. Your ultimate goal is to increase your sales graph and earn profit for your business to achieve su... http://www.articlealley.com/http://jeniffer.articlealley.com/10-ways-to-boost-online-sales-1955482.html 14th January 2011 The following articleexplains the three main reasons for having your brochures proofread before sending them off to the printer. Enlisting the services of a professional editor will not only ensure your brochures are accurate, it will save you time, funds... http://www.articlealley.com/http://heathertodd.articlealley.com/the-importance-of-proofreading-your-brochures-before-printing-1835420.html 11th November 2010 So you'd like to become a copywriter, huh? Maybe you've heard about the writer's life (www.awaionline.com) and all its perks â€" a flexible schedule with YOU in charge, control over your financial future, and the freedom to work from home (or anywhere ... http://www.articlealley.com/http://awaionline.articlealley.com/so-you-want-to-become-a-copywriter-1682998.html 06th August 2010 The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don't even notice you, that's a done deal and you've totally wasted your money. There's a whole bunch of ideas... http://www.articlealley.com/http://kathleenann.articlealley.com/5-top-ways-to-get-more-prospects-to-take-notice-of-your-advertising-1641754.html 07th July 2010 Here are 5 tips that can help you improve the conversions of your marketing materials. 1. Know who you're talking to. If I hear anyone say "women are my potential customers" or "anyone with skin is my target market" (yes, that really was a direct quote... http://www.articlealley.com/http://suzanneingram.articlealley.com/5-tips-to-get-more-results-from-your-marketing-materials-1595751.html 10th June 2010 David Ogilvy said, "On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 pence of your pound. If you haven't done some selling in your headline, you have wasted 80 percent of ... http://www.articlealley.com/http://nickjames.articlealley.com/the-wake-me-from-my-snooze-at-any-time-headline-test-1536883.html 07th May 2010 Linux is named after Linus Torvalds, a Finnish programmer. Today Linux is one of the path breaking software which has been recognized all over the world. Linus Torvalds developed Linux all alone, but today since the source code is free to access and chang... http://www.articlealley.com/http://petecastaneda.articlealley.com/the-origins-of-innovations-1287911.html 10th December 2009 I used to work in the financial services industry before setting up an Internet Marketing business with my business partner Neil Travers. Back then people thought we were crazy, but now more people are leaving their jobs, voluntarily or through redundanc... http://www.articlealley.com/http://neil2.articlealley.com/marketing-101--getting-the-basics-right-1248002.html 24th November 2009 The shake-up in the U.S. banking and financial industry in the 1990's led to a rash of mergers and acquisitions. All of these newly constituted entities needed new corporate logos to identify themselves to the marketplace. A company's logo design is a gra... http://www.articlealley.com/http://josephalexander2.articlealley.com/financial-company-logos-1225592.html 11th November 2009 Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. So, how do you mak... http://www.articlealley.com/http://michelepw.articlealley.com/twitter--how-to-write-tweets-that-get-peeps-to-take-action-948394.html 23rd June 2009 What do you examine bulk after paying for promotional products? Is it the price? The complete facade of the item? How good your logo would facade on it? There are a million item you can ask yourself in the past you pay for the giveaway... http://www.articlealley.com/http://remy2.articlealley.com/picking-the-right-promotional-item-756217.html 16th January 2009 It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still an... http://www.articlealley.com/http://rosemarygracebrooks.articlealley.com/the-death-of-advertising--an-obituary-711242.html 03rd December 2008 Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if people DO choose to read the r... http://www.articlealley.com/http://michelepw.articlealley.com/how-to-write-headlines-that-get-read-700027.html 01st December 2008 Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out “If the headlin... http://www.articlealley.com/http://hkumar.articlealley.com/perfect-sales-letter-training-674377.html 27th October 2008 You must know who your audience is and target them like a laser. Know what their problems are......and deliver a clear, concise solution to that segment of the population. Don't have your solution suitable for accountants and mortgage bankers!" Fool me on... http://www.articlealley.com/http://kishorekumar.articlealley.com/to-produce-compelling-irresistible-copy-in-your-sales-letter-671778.html 21st October 2008 Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out "If the headline of a... http://www.articlealley.com/http://hkumar.articlealley.com/perfect-sales-letter-training-652301.html 29th September 2008 One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can ... http://www.articlealley.com/http://janice2.articlealley.com/taking-advantage-of-color-poster-printing-649843.html 26th September 2008 When the typical podcast intro just didn't cut it anymore, some podcasters have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires. Recently, I was listening to the CBC Radio One program O'Rei... http://www.articlealley.com/http://stephanieciccarelli.articlealley.com/the-secret-that-really-pops-podcast-intros-615335.html 02nd September 2008 When once considered as individuals relegated to mundane tasks as rewriting weather reports are now sought by many companies for their ability to close million dollar deals. Copywriters are now one of the most in-demand professionals in the world of mar... http://www.articlealley.com/http://paulacambridge.articlealley.com/the-essential-qualities-of-a-copywriter-550929.html 04th June 2008 What do you consider most when buying promotional products? Is it the price? The general look of the item? How good your logo would look on it? There are a million things you can ask yourself before you purchase the giveaway that could make or break your ... http://www.articlealley.com/http://remy2.articlealley.com/go-beyond-the-usual-533041.html 08th May 2008 David Ogilvy, known as the "Father of Advertising" referred to a brand as a "product's personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself." Your personality defines you, and... http://www.articlealley.com/http://colleendavis.articlealley.com/branding--your-businesss-personality-531596.html 08th May 2008 Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras. He'd snap his fingers and say, "OK. Magic time!" The magic of an idea is what ... http://www.articlealley.com/http://toplap.articlealley.com/tommy-hill-advertising-is-about-ideas-508089.html 03rd April 2008 A website is an international advertisement, therefore business website design preparation and planning requires a combination of many skills: business acumen, visualization, advertising knowledge, creativity, technical know how, etc. Hoping to be excused... http://www.articlealley.com/http://rajivkakar.articlealley.com/website-design-preparation-planning-and-considerations-461676.html 25th January 2008 We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising. Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intellig... http://www.articlealley.com/http://paulashby.articlealley.com/once-upon-a-time-181491.html 01st July 2007 Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign th... http://www.articlealley.com/http://www.articlealley.com/is-generating-awareness-for-your-business-a-smart-marketing-strategy-160696.html 16th May 2007 Ego-less Selling: The Greatest Advertising Secret Ever Revealed!by Joe VitaleRecently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are alw... http://www.articlealley.com/http://www.articlealley.com/egoless-selling-the-greatest-advertising-secret-ever-revealed-117576.html 07th January 2007 You got me. I must confess. Writing this article might just ruin my career. I'm sort of like the magician that showed everybody the secrets being the magic…oh well, who cares anyway. You're in for a real treat. You see, there are 3 secrets that revea... http://www.articlealley.com/http://mikegia.articlealley.com/how-to-write-sales-letters-109385.html 02nd December 2006 Copyright 2006 Presslink Publishing This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing him... http://www.articlealley.com/http://peterwoodhead.articlealley.com/when-science-is-applied-to-advertising-and-marketing-27593.html 05th February 2006 Copyright 2006 Presslink Publishing This is the first in a series of 10 articles starting with the beginnings of advertising and marketing through to present day. Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy g... http://www.articlealley.com/http://peterwoodhead.articlealley.com/how-advertising-and-marketing-got-started-22553.html 05th January 2006 You will often find me with my head in a book, studying the marketing and copywriting experts from the past. It was whilst reading one such book, that I discovered how using a drop capital, can increase readership of advertising. The book was: 'Ogi... http://www.articlealley.com/http://jasonlewis2.articlealley.com/how-using-a-drop-capital-increased-my-ebook-sales-by-40-3293.html 25th July 2005 Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fail... http://www.articlealley.com/http://georgedodge.articlealley.com/your-headlines-are-your-key-to-your-success-1474.html 26th March 2005 Writing Made Them Rich #5: Peter Mayleby Michael Southon Peter Mayle was born in England in 1939. His fascination with France began at the age ofseventeen when, as the 'lowliest trainee' in Shell, hewas instructed to accompany his boss - a Mr. Jenkins -on... http://www.articlealley.com/http://michealsouthon.articlealley.com/writing-made-them-rich-5-peter-mayle-605.html 01st January 2005