http://www.articlealley.com en-us editorial@articlealley.com W2M’s (Write2Market) COPE methodology nails better investor value in each interview Television and video segments create value for a long period of time–they showcase the company and do more than just inform, they also sustain credibility for years. Vi... http://www.articlealley.com/http://www.articlealley.com/4-rules-for-national-media-interviews-2404505.html 12th January 2012 Why You Should Use Social Media to Build Your Opt-In Email Lists By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of out... http://www.articlealley.com/http://marshafriedman.articlealley.com/how-can-i-supercharge-my-social-media-efforts-2401769.html 03rd January 2012 Today for so many kids was the first day of school and the energy which kids bring to school is all inspiring – nonstop action, excitement, hunger, passion and desires. It is something which as a business owner I bring to work every single day and my man... http://www.articlealley.com/http://ronntorossian4.articlealley.com/treat-every-day-like-its-your-1st-day-pass-counts-in-public-relations-by-ronn-torossian-2395081.html 01st December 2011 The world of public relations is a cutthroat business. The average person on the street might not believe it, but it is absolutely the truth. Competing public relations firms will often use every despicable method in their arsenal just to be able to get a... http://www.articlealley.com/http://kevinwaddel.articlealley.com/the-top-pr-firms-are-ones-that-put-the-interests-of-their-clients-above-their-own-2379654.html 20th October 2011 Anyone in the PR industry can tell you that misconceptions about this line of work run rampant in our society. Many people associate PR with a media relations role that includes little more than sending press releases and pitching reporters. In reality, a... http://www.articlealley.com/http://kevinwaddel.articlealley.com/creating-value-through-high-tech-pranna-martinelli-2371671.html 11th October 2011 The internet truly is a game changer. It is hard for people who were born after the internet became the international marketplace of ideas that it is today. Baby boomers and elderly individuals have a rough time with the internet, because sometimes they j... http://www.articlealley.com/http://kevinwaddel.articlealley.com/social-media-gives-financial-services-pr-firms-a-greater-reach-in-their-quest-to-serve-their-clients-2358775.html 26th September 2011 The Public Relations industry – which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others (http://www.usatoday.com/money/media/2011-05-06-google_n.htm?loc=intersti... http://www.articlealley.com/http://ronntorossian4.articlealley.com/public-relations-facebook--controversy-by-ronn-torossian-2268513.html 07th June 2011 All industries have require of a superb public relations firm. The kind of industry that you’re in can tell you a great deal about the kind of public relations firm that you need to contract. Advertising a hotel is often very unique from advertising a b... http://www.articlealley.com/http://fidelstephenson.articlealley.com/public-relations-firm-industries-2247491.html 25th May 2011 Last week someone told me I was too demanding. It's not the first time I've heard it, so I decided to share some of my experiences and let my readers tell me what you think. So here goes.... Case 1: I hired a PR firm. They didn't exactly get the message... http://www.articlealley.com/http://rebelbrown.articlealley.com/the-art-of-demanding-2164588.html 04th April 2011 Last year I was invited by a colleague to sit in on his company’s year end corporate retreat, which was to feature one of the top keynote speakers in the region. Now, I should clarify that title was bestowed upon this particular speaker by the PR firm he... http://www.articlealley.com/http://casapalmera.articlealley.com/top-keynote-speakers-get-company-message-across-loud-and-clear-2126179.html 18th March 2011 There are many ways to get website traffic. The little known effective ways are as follows: 1. Podcasting Podcasting is getting more and more popular in the market. People are starting to listen to podcasts. Imagine if you broadcast your website by ... http://www.articlealley.com/http://wiseylim.articlealley.com/get-website-traffic-using-both-off-and-online-ways-2103167.html 09th March 2011 Successful public relations firms collaborate with professional services firms to create enduring and high-impact PR campaigns. In such initiatives, a well-connected public relations firm can leverage the power of third-party credibility via the media or ... http://www.articlealley.com/http://berbay0.articlealley.com/top-tips-for-selecting-the-best-public-relations-firm-online-2098948.html 08th March 2011 Everybody wants to get value for their hard-earned money and thus when it comes to spending it on a trip, a hearty meal, or vacation, they want to get a service that matches or exceeds the money they have spent. To ensure this, people turn to airline revi... http://www.articlealley.com/http://andrewsatkowiak2.articlealley.com/what-to-look-for-in-airline-resort-restaurant-and-trip-reviews-2033059.html 15th February 2011 The JW PR Toolkit for Beauty/Spa Businesses has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs. The PR Toolkit was released just a few months... http://www.articlealley.com/http://aksinteractive.articlealley.com/doityourself-pr-kits-expand-to-help-beauty-and-spa-businesses-reap-1971468.html 20th January 2011 People who are not familiar with how internet marketing works might think that social media marketing is the new Search Engine Optimization. No, it’s not! Social media marketing is an effective supplement to any standard SEO endeavor that you do, but it c... http://www.articlealley.com/http://cha.articlealley.com/is-social-media-marketing-the-new-seo-1945041.html 11th January 2011 How would you love to get individual invitations to the trendiest Glasgow events within the social calendar? Possibly you would want to get priority access to events that sell out quickly, or for which the tickets are never made public? On top of that, wh... http://www.articlealley.com/http://davesimpson2.articlealley.com/the-easiest-way-to-get-hot-tickets-for-glasgow-events-1923482.html 29th December 2010 Not so very long ago, small enterprises and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer productive sites that not o... http://www.articlealley.com/http://olawholelawrence.articlealley.com/no-budget-for-pr-do-it-yourself-together-with-the-help-of--technology-1887506.html 07th December 2010 There are many players in your industry out there, so how do you differentiate your insurance agency from all the rest and make consumers sit up and take notice? Marketing and advertising your insurance company involves making your agency more visible ... http://www.articlealley.com/http://tomcarolan.articlealley.com/how-to-best-advertise-your-insurance-agency-1880281.html 02nd December 2010 As a small business owner, you have probably considered launching some type of public relations campaign. But like many other small business owners, something may have caused you to give it up—whether you simply were too busy or had no idea where to begi... http://www.articlealley.com/http://aksinteractive.articlealley.com/public-relations-for-small-business-the-toolkit-advantage-1872639.html 26th November 2010 Starting up your own business is never easy, particularly in a skilled and competitive industry like floristry. The craft involves various skills and a real sense of creativity. A florist should be able to select flowers and other floral supplies and... http://www.articlealley.com/http://harveymcewan.articlealley.com/starting-in-the-floristry-business-1864042.html 24th November 2010 How Can Online Press Releases Help Your Website?Think press release are only for big companies with lots of money - think again! In the new world of online marketing the Press Release can become a very important component to your overall marketing strat... http://www.articlealley.com/http://kimmatthews8.articlealley.com/how-can-online-press-releases-help-your-website-1841226.html 15th November 2010 Successful small business owners realize that the secret to long-term growth is maximizing new business opportunities.To do that, businesses must reach new customers. Many businesses can conduct basic PR campaigns with the help of useful PR resources s... http://www.articlealley.com/http://ndxmart.articlealley.com/pr-consulting--how-to-buy-the-sizzle-and-not-the-whole-piece-of-bacon-1784528.html 11th October 2010 You want to grow your organization, increase sales, promote new initiatives and expand your bandwidth on the web. Perhaps you’ve come to the conclusion that your message is the master and hiring a good, strategic public relations firm is the best way to ... http://www.articlealley.com/http://jasonsherman.articlealley.com/top-10-tips-for-selecting-the-best-public-relations-firm-for-your-needs-1728383.html 02nd September 2010 Taking on a PR firm is a huge decision, as many businesses will testify. It can be tough making sure money is invested wisely. First of all, it is important to have a budget in mind before any approach is made to a PR firm as the cost varies and also ... http://www.articlealley.com/http://harveymcewan.articlealley.com/make-no-mistake--pr-works-1712305.html 19th August 2010 Edinburgh is a city with world class attributes, which is something its indigenous businesses should bear in mind when it comes to public relations. As the most desirable city in which to live in Britain (according to a recent YouGov poll), ‘Auld Reekie’s... http://www.articlealley.com/http://harveymcewan.articlealley.com/the-edinburgh-good-pr-guide-1710760.html 19th August 2010 Copyright (c) 2010 Thami Makhathini All of us already know about putting signature link on our business card - and that is helping a lot to increase site traffic - but there are 3 potent offline methods you may simply have never considered yet. Usin... http://www.articlealley.com/http://thamimakhathini.articlealley.com/3-potent-ways-to-help-increase-site-traffic-offline-1691801.html 10th August 2010 Choosing the right PR firm to suit your needs is like choosing a pair of shoes - the same things don't suit everyone and if you get it wrong it can be a painful and awkward journey ahead. There are, however, steps you can take to ensure the firm you hire... http://www.articlealley.com/http://harveymcewan.articlealley.com/choosing-the-right-pr-agency-for-you-1680934.html 05th August 2010 Investing in public relations is perhaps one of the most crucial business decisions a company can make. Choosing which public relations firms that will take your brand or business forward is something over which time should be taken, as PR can turn b... http://www.articlealley.com/http://harveymcewan.articlealley.com/making-the-most-of-corporate-pr-1678541.html 05th August 2010 There was this coffee shop downtown which started a trend called "a random act of kindness." People started lining up and buying from the coffee shop to give a cup or two to a total stranger. Ridiculous? No. It is actually brilliant! This is a marketing s... http://www.articlealley.com/http://janice2.articlealley.com/tips-to-develop-uniquely-crazy-campaigns-1671737.html 03rd August 2010 As the proliferation of information rapidly increases with the advent of technology, building up a brand for your products becomes increasingly hard. Maintaining an effective image almost always requires professional help. Public relations is used by big ... http://www.articlealley.com/http://kbstrategies.articlealley.com/set-up-great-public-media-relations-with-kbstrategies-1573196.html 29th May 2010 If you are a small business and wish to get good publicity in a short span of time without spending huge amount of money, then hiring the service of a public relation (PR) firm is the best bet. Resorting to services provided by PR firms can prove to be hi... http://www.articlealley.com/http://davidparks.articlealley.com/promote-your-small-business-with-effective-pr-strategy-1553802.html 18th May 2010 When an expert, author or small-business owner creates a website to promote his or her expertise, service, product or business, they'll typically find generating traffic to their site is a lot harder than they expected. Websites are a great tool to engage... http://www.articlealley.com/http://drewgerber.articlealley.com/increasing-your-website-traffic-with-free-publicity-1527873.html 30th April 2010 You've looked at your sales, your marketing, your budget and your revenues, and you decided it's time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an "agency of record" and you're... http://www.articlealley.com/http://robertpalmer.articlealley.com/how-to-effectively-manage-your-pr-agency-companies-need-to-be-responsive-to-get-best-results-1493916.html 09th April 2010 The New News Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on... http://www.articlealley.com/http://sixestatecommunicati.articlealley.com/newsblogging-how-to-get-readers-and-google-to-love-your-blog-1493427.html 09th April 2010 Branding, for most of the SMEs in India, is often relegated to the backseat as other areas of business operations such as finance, export, investment, trading policy and product development, among others assume paramount importance. However, creating a br... http://www.articlealley.com/http://davidparks.articlealley.com/branding-for-success-1470603.html 25th March 2010 A lot of articles on this topic are missing the mark. Yes, you can choose to hire a PR firm if you have the funds. Alternatively, if you're willing to work at it, you can certainly generate a ton of press yourself. Let's go through a few methods rarely de... http://www.articlealley.com/http://independentmusicprom.articlealley.com/behindthescenes-marketing-for-independent-musicians-1466232.html 24th March 2010 Public Relations is a field whose aim is to generate interest and a buzz about a product or service. If conducted effectively, a PR campaign can produce impressive and long-lasting results. Within the field of food and drink PR, one particular company sta... http://www.articlealley.com/http://alanreed2.articlealley.com/innovative-food-and-drink-pr-services-available-from-awardwinning-pr-agency-1370288.html 01st February 2010 Speak loud for your music radio and create a buzz through resourceful advertisement. Use affordable paper stickers and put them to places where your local market or possible network often visits. 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Don't ignore some of these basic, pr... http://www.articlealley.com/http://ericpowers.articlealley.com/marketing-a-hotel--4-proven-tactics-1255515.html 25th November 2009 Why is your internet reputation so important? Your internet reputation is just, if not more important, than the reputation you enjoy with your friends, colleagues and your community. It just happens on a much larger scale. That is why is so important t... http://www.articlealley.com/http://dmstandish.articlealley.com/protect-yourself-and-your-internet-reputation-1213594.html 03rd November 2009 Why is marketing like a yacht? As I'm painfully aware, boats are like funnels that you pour money into and the money vanishes. There are always ten things that you want to buy or to fix, and there's always some shiny new, ‘must have' toy being dangled i... http://www.articlealley.com/http://tobym.articlealley.com/marketing-and-yachts-have-way-too-much-in-common-1206253.html 29th October 2009 Financial services public relations in New York is a highly competitive field. Many firms refer to themselves as experts in the field; however, few have the track record and credentials to justify such a designation. A leader in this niche space will ... http://www.articlealley.com/http://kevinwaddel.articlealley.com/financial-services-public-relations-in-new-york--firms-need-to-demonstrate-roi-1201890.html 27th October 2009 Regular telephone systems are limited by the way they operate. They are physical units that are connected by wires to the phones that they operate. Accordingly, users need to be local in order to make calls, access, alter the device settings, etc. Virtual... http://www.articlealley.com/http://genwright.articlealley.com/virtual-pbxes-make-all-the-difference-for-businesses-1155121.html 06th October 2009 More and more businesses today are relying on the Internet to increase their exposure to potential clients and generate more sales. You might own a PR firm, an advertising agency, a local computer shop, or a printing company, and have clients ask for your... http://www.articlealley.com/http://www.articlealley.com/start-your-own-web-design-business-today--at-no-cost-1084751.html 15th September 2009