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25th September 2009
Empowerism offers subscribers many benefits, but in this article I want to focus just one, the “Revenue Sharing Value Plan” (RSVP) and discuss how it can best be used to guarantee income over time.
When you purchase RSVP you are actually purchasing... Read >
Author: wbdoyle17th September 2009
Incredible Discoveries Scam Team Helps Eliminate False Claims and Poor Products Advertised on Infomercials
Deerfield Beach, FL – While infomercials have generated phenomenal sales around the world, not all consumers feel that the product they purcha... Read >
Author: Brand Star Entertainment LLC17th September 2009
Direct marketing campaigns are truly effective when you precisely target customers likely to buy from you. This is done by Profiling and Modeling prospects and clients.
Dumb mass mailings are replaced with “surgical” campaigns that market to specif... Read >
Author: Robert Bell13th September 2009
Our society has progressed radically over the past two centuries. We have moved from an egalitarian society to an industrial society and now to a technological one. The evolution into a technology society has brought with it an amazing number of ways one ... Read >
Author: Christopher20th July 2009
When trading conditions are good there is a lot of money wasted on poor B2B direct marketing campaigns. It is almost as if the person authorising the marketing expenditure doesn’t care whether the campaign is any good just as long as they are seen to be... Read >
Author: Paul Whitney18th July 2009
With the recession biting deep, advertising and marketing budgets are being asked to produce more for less and creative professionals are wracking their brains to come up with new ideas to make business-to-business marketing efforts hit home. The $64,000 ... Read >
Author: Paul Whitney12th July 2009
“Pop-Up Mailers” are a style of promotional marketing and advertising products that really capture the imagination. This type of product is most often used in Business-to-Business direct marketing campaigns. Each product has a high degree of user-int... Read >
Author: Paul Whitney05th June 2009
In an industry where web-hosting companies are clambering to get more exposure, reach a wider range of prospects and gain more clients; the competition seems to be only getting fiercer. That said; there seems to be no abatement in the emergence of new web... Read >
Author: Bob Willis17th March 2009
The field of marketing can often be confusing and complex and nowadays there are numerous marketing professionals who come up with direct marketing campaigns which have little impact and no marketing results. The four essential elements of a direct mail c... Read >
Author: BritneySimpson12th March 2009
Many people who set up an Internet based affiliate marketing business tend to focus all their marketing efforts on online promotion and neglect off-line marketing techniques altogether. This is a pity because there are many excellent ways to promote a web... Read >
Author: Nial Robbins04th February 2009
Choosing the direct marketing data list best matched to a target audience is a sure fire way of building success into a marketing campaign. Our advice will ensure your direct marketing data selections are the right choice for ensuring maximum ROI from you... Read >
Author: Nicola Brown16th January 2009
With CRM, employees will have a more difficult time learning how to create new contacts, appointments or tasks in a new application. Wouldn’t it be easier to be able to use an existing application such as Outlook?
With the new and Enhanced Features o... Read >
Author: noeal1114th January 2009
In a down economy it is essential that you get the best return possible on money invested in direct marketing campaigns. In particular, with email marketing campaigns we are all looking for how we can make each email count and increase conversion rates. ... Read >
Author: Nicola Brown07th January 2009
A Built In Add-in For Outlook
Microsoft Business Contact Manager 2007 for Outlook is the newest version of the old standby Microsoft Contact Manager. The Business Contact Manager 2007 is a built in addition to Outlook which means no having to find it so... Read >
Author: noeal1108th December 2008
The Yellow Pages brand has earned a large group of loyal users in the Turkish market since arriving in Turkey in early 2008. It is felt Yellow.com.tr will more accurately reflect Turkey Yellow Pages business operations in the country.
This rebrand in ... Read >
Author: Hhasan26th November 2008
When you consider what type of product can provide the most attention-grabbing impact for your direct marketing campaigns it is quite likely that your vote would go to an automatic pop-up product such as a pop-up cube or a pop-up ball. The products come i... Read >
Author: Paul Whitney26th November 2008
Here’s a snippet from Pat Friesen writing for Target Marketing Magazine in November 2007
The 3:33 Rule
Are you familiar with direct mail’s three minute and 33 second (3:33) rule? It’s important when you talk about openability.
The 3:33 rule... Read >
Author: Paul Whitney31st October 2008
Call it a game. Call it a contest. Call it a war! On one side you have the champions of the people, the white knights at the FDA whose job it is to protect consumers from the pharmaceutical industry’s worst excesses. On the other side are ranged the bes... Read >
Author: John Scott25th September 2008
Call center services are excellent marketing tools for businesses. Here is how they work.
Call-centers hire telemarketers to make and receive telephone calls for their client businesses. The telemarketers are given a script for each company and instr... Read >
Author: urlreader25th September 2008
If you want this year’s company Christmas card to be a real winner then you could do a lot worse than consider a product that you really can’t forget - the Flicker Card. While it’s not a Christmas card in the traditional sense, it has been used with... Read >
Author: Paul Whitney09th September 2008
You’re planning to launch a brand-new seminar. But
you’re not 100 percent sure that the content you’ve
created is going to meet your audience’s needs.
Ever been in this situation? If so, here are 3
things you can do to get constructive fee... Read >
Author: Jenny Hamby05th September 2008
Would you like to tap into the most valuable source for leads? You might be surprised to discover that you are climbing over the low hanging fruit in an effort to get to the top of the tree. In your haste to shout your message to the masses, you could be ... Read >
Author: John Mehrmann12th August 2008
Digital printing today provides for many tools to employ during your direct marketing campaigns. Postcard printing provides for highly cost effective postcard marketing campaigns. Oftentimes the limited "real estate" on a postcard forces a marketer to foc... Read >
Author: janice12th August 2008
Digital printing today provides for many tools to employ during your direct marketing campaigns. Postcard printing provides for highly cost effective postcard marketing campaigns. Oftentimes the limited "real estate" on a postcard forces a marketer to foc... Read >
Author: janice25th June 2008
Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because of the questionable quality of many trade show promotio... Read >
Author: janice24th June 2008
Tchotchke is a Yiddish word which roughly translates to a toy, ornament or knickknack. It does not have a positive connotation and often is used when describing an item of low quality. Hence, because of the questionable quality of many trade show promotio... Read >
Author: janice10th June 2008
ROI are three letters which represent the key metric for analyzing any marketing idea. ROI stands for return on investment. Let's assume you invest $10,000 in a given marketing project. Coming back out of that project is $15,000 in sales. Hence, the ROI i... Read >
Author: Lynne Saarte09th June 2008
Direct marketing is one of the major drivers in your 4Ps Marketing Mix – the Promotion component. As the word “Promotion” describes, it is a tool you use to promote your product or services either on one-to-one, one-to-many or even many-to-many mode... Read >
Author: Yoshiko Choy08th May 2008
Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.
This powerful sales trick is not new. After all, when
you visit a bookstore, you get to flip through books ... Read >
Author: Jenny Hamby25th April 2008
One way to make your seminar into an unforgettable
experience is to arrange social activities in the
hours -- and even days -- preceding and following
your event. Social activities allow participants
to relax and bond with each other, as well as giv... Read >
Author: Jenny Hamby17th March 2008
When you're planning your first event, you might
struggle to figure out how much information you
need to share to make attending your seminar
"worth it" for attendees.
Here are some suggestions:
* If YOU don't think you're offering enough cont... Read >
Author: Jenny Hamby21st January 2008
Most executives have different opinions about direct marketing. Most of them however, believe that direct marketing is like throwing dollars down the drain primarily because of its very little response rate. Having said that, what if direct marketing co... Read >
Author: Colleen Davis28th August 2007
Direct marketing has been a tool for marketers for years. Tactics such as, email marketing, infomercials, door to door sales, door knob hangers and a host of others have been used with a wide range of varying success.
Typically the employers of these... Read >
Author: John Reed09th May 2007
Don’t Want to Scare People Away … Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
... Read >
Author: Jenny Hamby01st May 2007
Can’t Stand the Stress of Waiting to See if Your Seminar Marketing Will Generate Enough Registrations to Break Even? Here Are 3 Tips for Generating Sales Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Re... Read >
Author: Jenny Hamby07th April 2007
Selling Seminar Seats Can Be a Time-Consuming, Frustrating, Expensive Process. Discover the Secrets for Filling Seats With Practically No Effort or Upfront Cost
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Respo... Read >
Author: Jenny Hamby07th April 2007
Your Prospective Seminar Attendees Won’t Read a Long Sales Letter … or Will They? Discover How Much Copy You Really Need to Fill Seminar Seats
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter... Read >
Author: Jenny Hamby21st February 2007
Do You Offer More Than One Seminar That Appeals to the Same Audience? Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Respon... Read >
Author: Jenny Hamby15th February 2007
You Know That Your Prospects Need Your Seminar … But They Don’t Seem to Agree. Discover 3 Powerful Tips for Getting Them to Recognize Their Need for Your Event
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-R... Read >
Author: Jenny Hamby07th February 2007
Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work.
Rem... Read >
Author: Jenny Hamby17th January 2007
Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 5 Secrets to Fill Seminar Seats Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
... Read >
Author: Jenny Hamby13th October 2006
Copyright (c) 2006 Christopher T Robinson
There's only one advanced technique that you can get into right now. The others are very, very expensive and time consuming. These are things like infomercials, telemarketing and direct marketing campaigns. ... Read >
Author: Christopher Robinson03rd July 2006
How do we know what the 5 Biggest Mistakes are?
After over a decade in direct response, we have peered "under the hood" of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a f... Read >
Author: Brett Astor01st April 2006
I've been there. I know. As a strategic marketing manager, you're constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. "We need this and that....and soon!" It's so important to be supportive of your com... Read >
Author: Mick Danskin30th December 2005
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many ... Read >
Author: George Dodge03rd November 2005
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send... Read >
Author: Martha Merten
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