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22nd September 2009
For most people, being a teenager is perhaps the most exciting stage in life. But being a teenager is full of ups and downs. A teenage girl is mostly bombarded by images of how Hollywood defines “beauty.” Billboard and magazine advertisements, t.v. ... Read >
Author: wbdoyle18th September 2009
Planning to set up a business? You can start by spending on the rent for office space or a commercial building. You have to physically set up your business. Then you have to start advertising for your products or services - but this will only reach the pe... Read >
Author: wbdoyle17th September 2009
You are a business. You do well. Why do you need to worry about what Entertainment and Media Production companies can do for you? Why would you need to hire some weird artist to make your company’s exposure to the public more attractive? Let’s get to ... Read >
07th September 2009
As we grow older, our mind, as well as our body ages. In fact, aging is most visible in the largest organ of our body-the skin. This is because the turnover of cells begins to slow down and results to decrease in new cell reproduction. Aside from this bio... Read >
Author: Jimmy Carey02nd September 2009
As a self-professed political junkie, I have been rabidly following the 2009 Presidential primary season since, well, early 2008. This year's election is exhilarating for many reasons, not the least of which is that, for the first time in our nation's his... Read >
Author: sumit104th August 2009
Branding as of late has become a top priority for every major business. In order to thrive in the longer run, it is important to label your products so that they become household names. Effective marketing of your Business through proper channel ensures t... Read >
Author: manstone01st August 2009
If the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large au... Read >
Author: Kim Medeiros31st July 2009
It’s a question that EVERYONE wants the answer to. Simply put… a radio commercial is “great”, if it is effective. You’ve probably heard countless radio commercials that made you laugh, but at the end of it do you actually take the action the com... Read >
Author: Tonyb31st July 2009
It is a known fact that most new millionaires these days are internet millionaires. The internet has opened a vast array of possibilities for making money effortlessly on the Web. Some people have made it too complicated and yet there are some simple form... Read >
Author: Samuel Hannah25th July 2009
If the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large au... Read >
Author: Kim Medeiros16th July 2009
A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags -- beyon... Read >
Author: geeta110th July 2009
1. Why should you have a website?
In order to succeed in today's world, you must have an Internet presence. More and more people log on to the internet everyday; there are billions of users world-wide and there are several reasons why one needs a web ... Read >
Author: Imaginet30th June 2009
[Part 1 of a 3-part article]
Wanting to hear the Sirens' songs but not succumb, Odysseus fought off the music by asking his crew to tie him securely to a mast. To save themselves, the crew filled their ears with beeswax. Odysseus sought counsel with Ci... Read >
15th June 2009
“How much does it cost to advertise on the radio?” This is the question I am asked every day. There is a lot of confusion out there about just how much radio advertising costs. With a little knowledge and understanding of how radio works, we can answe... Read >
Author: Tonyb13th June 2009
According to the Advertising Specialty Institute, custom promotional products, also called ad specialties or giveaways, are more effective than television commercials and print advertising. Compared with other forms of advertising such as TV ads, national... Read >
Author: Celine09th June 2009
While businesses scramble to find the most effective mediums to spend their ever shrinking marketing dollars. One medium many thought was on the decline, not only remains strong: It’s actually growing. In fact 234 million Americans every single week lis... Read >
Author: Tonyb01st June 2009
A new marketing concept that has all the possibilities of being the most effective channel as far as branding is concerned is In Film Marketing. In Film Marketing is the process through which any product or service that has recently been launched or is ab... Read >
Author: manstone12th May 2009
Aerial ads are one of the most powerful tools in introducing a company’s new products to the market. It is considered an effective strategy in promoting products and services. With aerial advertising, manufacturers are assured that their product line ca... Read >
Author: MICHAEL JOHN ARNOLD17th March 2009
When all local stores are decorated red with numerous candy hearts, flowers and toy bears, TV or radio commercials only remind you that it's time for sweethearts and lovers. Most predictably if you are single and unattached, your feelings are of sadness, ... Read >
Author: Francis K Githinji13th March 2009
Radio Advertising Costs : How Much Should I Spend?
“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio a... Read >
Author: babbott10th March 2009
Radio Advertising is Cheaper and more effective than before. How is this possible? Well its quite simple, let’s take a look –
1) CAUSE : The economy is in the tank
2) EFFECT: Radio stations are seeing fewer advertisers come through the doors and... Read >
Author: Tonyb02nd March 2009
If you’ve seen a slow-down in new customers over the last quarter, you’re obviously not alone. While the average consumer is spending less and saving more, the importance of being on the top of that consumers mind has never been more important. Why is... Read >
Author: Tonyb28th January 2009
This new service includes TV and radio commercials, TV and radio imaging, narration, corporate videos, websites, clubs, presentations, phone systems, on hold, phone broadcasting, real estate tours/shows and podcasts. They can do TV spots that are fully pr... Read >
Author: babwebstar20th January 2009
DON’T say “Conveniently Located” in your Radio Commercials – Is this opposed to your other “difficult lactation” that you pined over before choosing this location. Skip saying things like this, it not only takes away from the precious :30 or :... Read >
Author: Tonyb16th January 2009
If you are currently airing a radio commercial, or are thinking about airing a radio commercial for your business – take a moment to think about the content of that radio commercial. Is it compelling? Does it offer your customers a reason to contact you... Read >
Author: Tonyb14th January 2009
by Art Luff
Deciding that you want to utilize the number one auction site on the World Wide Web, to market your goods and services to, can be a risky as well as a scary proposition. You're going to have to do your homework to see if what you have to ... Read >
Author: Chris Eckart12th January 2009
Ignore your customers, and they will ignore you. Seems like a fairly obvious assumption, but many of us fall into this trap in times of economic turmoil. The reactionary response to lower profits is to cut something, unfortunately one of the first things ... Read >
Author: Tonyb06th January 2009
"How much does Radio Advertising Cost?" ... This is a question I get asked daily.
To put it in perspective - It is like randomly asking a real estate agent... "How much does a house cost?" - Without telling them anything about where or what type of hou... Read >
Author: Tonyb26th November 2008
Promoting a web site is an arduous task. Small business sites do not have the capital necessary to partake in mainstream advertising. However, there are ways to effectively launch a new site without spending millions of dollars. Let this article serve as ... Read >
Author: PARMOD BANSAL105th November 2008
Advertising On The Radio - Keep It Simple
Let's say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info...oh yeah, paragraphs about who you are, what you do....the different s... Read >
Author: babbott31st October 2008
The Internet has been revolutionizing the technology that connects each and every individual who has access to it all throughout the world. Because of this capability together with other benefits and advantages, it became one of the most effective channe... Read >
Author: Eugene Makeev02nd October 2008
As mentioned many times in previous articles and lectures, the most important question you can ask before creating your message is, “what exactly are we selling?” The answer to that question, if you remember, is the benefits your product or service.
... Read >
Author: Brett Curry26th September 2008
If you own a business, small or large, you know that advertising is a large part of the profit generating activity that is required. One of the best ways to advertise locally is to make use of printing franchises to get the posters, leaflets, billboards, ... Read >
Author: Dave Talbot24th September 2008
I recently met with a potential mortgage client. This couple was trapped by one of those easy to overlook agreements found so often in troubled mortgages today. Their adjustable rate mortgage payment was about to go higher, and taxes were not included in ... Read >
Author: Jill Russo Foster24th September 2008
Auto insurance advertisements are everywhere, from the pages of the daily newspaper, to television and radio commercials. They each promise low rates, quick claims handling and personalized attention. But, how do you know that you are really getting the b... Read >
Author: qaswer04th September 2008
Americans spend billions of dollars each year on marketing. In fact, Americans spend over $250 billion per year just on marketing alone. That should tell you how important marketing is for businesses big and small. No one would do it if it did not work.
... Read >
Author: janice04th September 2008
Americans spend billions of dollars each year on marketing. In fact, Americans spend over $250 billion per year just on marketing alone. That should tell you how important marketing is for businesses big and small. No one would do it if it did not work.
... Read >
Author: janice28th August 2008
Americans spend billions of dollars each year on marketing. In fact, Americans spend over $250 billion per year just on marketing alone. That should tell you how important marketing is for businesses big and small. No one would do it if it did not work.
... Read >
Author: janice29th July 2008
I have seen companies before that push aside the notion of having a niche market. After all, a niche market by default is going to be smaller than the audience they would be capable of targeting if they went for a broader field.
Let us say you sell com... Read >
Author: Lynne Saarte16th July 2008
Customers form an integral part for all kinds of business. The more you become a part of their every day lives, the more publicity you draw for your business enterprise. This purpose has been well served by the promotional products that have become a popu... Read >
Author: Gareth Parkin10th July 2008
You just have to open your mailbox or switch on the TV to be bombarded by the all the advertising for 0% APR credit card deals.
Of course, there are numerous magazine ads, billboards and radio commercials all campaigning for your credit card business a... Read >
Author: David Parton03rd July 2008
Copyright (c) 2008 Christian Fea
A type of marketing, called psychological marketing, is an important aspect of the strategic marketing plan for your business. At first, psychological marketing may sound strange, or even dishonest - as though you are t... Read >
20th May 2008
I worked in an advertising agency for 5 years and then in the advertising sales department at a radio and television station for another 4 years, and believe me, every client wanted to be on the front cover, above the fold, on during the Super Bowl, or ai... Read >
Author: Jody07th May 2008
Did you know that a 30-second spot for Super Bowl advertisements costs approximately $2 million? While regular TV ads are not as expensive, they still drill a hole in the pocket, and these ‘cheap’ commercials don’t even make it to primetime shows. ... Read >
Author: Owen07th May 2008
Did you know that a 30-second spot for Super Bowl advertisements costs approximately $2 million? While regular TV ads are not as expensive, they still drill a hole in the pocket, and these ‘cheap’ commercials don’t even make it to primetime shows. ... Read >
Author: Owenskie23rd February 2008
At one time or another, many business owners have encountered the difficulty of running an ad for their business just because most if not all of the wonderful advertising tools available out there are too costly to even be considered by those who have... Read >
Author: Kaitlyn Miller14th February 2008
Newsflash!
Print ads, whether you like it or not, are here to stay. Time has proven that it’s not just like a fashion trend that comes and goes with the changing of the season. It definitely has made its mark in the commercial industry that not havin... Read >
Author: janice13th February 2008
With small businesses, you can’t help but wonder how you can market your enterprise without having to use up your entire budget. As much as you want to stop thinking about it, the fact remains that most of the advertising tools are just too costly for y... Read >
Author: charen06th February 2008
How important is ad response to your marketing campaign? This is so important that you should never leave home without it. Even with a very small or limited budget, it doesn’t excuse you from making sure that you have carefully laid out a plan to measur... Read >
Author: janice05th February 2008
When some people think of marketing, they get a glazed look in their eyes, unsure of what that really is. A few will quote infamous lines about how evil corporations market their products without any real conscience. They think of polished people doing po... Read >
Author: Richard Lee06th November 2007
Just because you build it, and they come... doesn’t mean they’ll stay.So you’ve got Google adwords, banner ads, co-registration and joint venture deals, postcards, print ads, radio commercials, your mother-in-law and everyone else you can bribe, caj... Read >
Author: Barry A Densa10th October 2007
As a kid I sold chocolate bars and magazines for school fundraisers, never anything as an adult. But here I was with the title of "Account Executive" and a list of clients waiting for me to call on them.I just inherited another salesman's territory where ... Read >
Author: Bill Zipp28th September 2007
The latest technological advancement to come to radio programming is satellite radio programming from Sirius. It�s a whole new way to broadcast and listen to radio and it changes so many things that we have grown accustomed to having with radio programm... Read >
Author: Kaptain14th August 2007
There is little need to spend a great amount of money when it comes to buying moving boxes and supplies. Many movers purchase cheap moving supplies if they are on a strict budget, have little to move, or plan to move their belongings a short distance.
... Read >
Author: William Redants02nd August 2007
A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent my blog, you know that I am very critical ... Read >
Author: John Bradley Jackson21st April 2007
by Bobette Kyle
A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big ... Read >
Author: Bobette Kyle18th April 2007
Satellite radio is one of the hottest trends around today, the days of listening to the radio, commercials, and putting up with any foul mouth radio DJ are over. Try listening to advertisement free radio, it is a definite change. Although Satellite radio ... Read >
Author: William Twiner05th March 2007
As anyone who has ever studied music in school knows, music theory is a pivotal study - you find it as part of your course load, no matter what area of music you plan to pursue.
For many people it is a vague bother, they would rather be practicing thei... Read >
Author: Mike Hayes15th November 2006
If you have shopped for a mortgage or are considering doing so, it can be difficult given the amount of advertising information floating around. This is where home loan brokers come in.
What Is A Home Loan Broker?
If you are considering the purcha... Read >
Author: Dan Lewis20th May 2006
Copyright 2006 Karl Stadler
The internet has become a huge mall with little ally ways and secret entrances all over the place. There are a huge amount of sales websites all vying for the same attention. Indeed a highly competitive market.
Marketing ... Read >
Author: Karl Stadler22nd March 2006
Copyright 2006 Derek Naylor
I wish everybody would leave me alone
I'm sick & tired of everybody trying to get my attention. Today, on the way to a meeting, I heard no less than 100 radio commercials, passed 50 billboards, saw dozens of electronic ... Read >
Author: Derek Naylor12th March 2006
Choosing the best online high return investment company. Investment is quite a tough ball game and everyone is certainly not cut out for the same. While some people may be shrewd investors who understand the market to an extent that they know where to inv... Read >
Author: Judith Earl08th January 2006
For Starters
When asked to name an effective way of obtaining wealth, a common answer is: "Invest". What is the problem with this answer? Well, the majority of respondents have very little or no money in their savings account. I see the beginning of w... Read >
Author: Tom Justice04th November 2005
You are a business. You do well. Why do you need to worry about what Entertainment and Media Production companies can do for you? Why would you need to hire some weird artist to make your company's exposure to the public more attractive? Let's get to the... Read >
Author: Justin Grover
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