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Articles, tagged with "segmentation", page 1

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Importance of having correct client details to a company

07th September 2010
If your client database becomes out of date, you could be sending correspondence to the wrong address, causing delays in communication or, at worst, leading to losing the client completely. Fortunately, address standardisation software now makes it easi... Read >
Author: Daniel Collins

5 Common Misconceptions about Marketing

26th March 2010
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in unders... Read >
Author: Angel Sanchez

Modern Methods for Market Segmentation

19th February 2010
enticing message to it. Sometimes, the segmentation variable could suffice for the purpose, ("listen to me, all you red-heads out there"). In most cases (for instance, the segment of those who consume beer only out side their home), you would have to char... Read >
Author: Cruz Larson

Successful Market Segmentation in 7 Steps

19th February 2010
This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session. What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can co... Read >
Author: Cruz Larson

Central tendency: Mean, Median, Mode

19th January 2010
Central tendency: Mean, Median, Mode Before discussing measures of central tendency, a word of caution is necessary. Customers do not feel averages. They feel their specific experience. As a result, while central tendency is an important descriptive st... Read >
Author: Walt McIntyre
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