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30th September 2009
If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to interested buye... Read >
Author: wbdoyle25th September 2009
Have you ever seen an advertising balloon blimp? It is one of those elongated floating mammoth balloons that seem to get your attention whenever it passes by. It has become a very popular form of advertising medium.
Advertising balloon blimps can gener... Read >
Author: wbdoyle24th September 2009
It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. ... Read >
Author: wbdoyle18th September 2009
Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.... Read >
Author: wbdoyle17th September 2009
Most companies either lease or buy their computer equipment, but why or when should a company rent laptop or notebook computers?
Here are a few reasons to rent a laptop computer:
-If you need technology on short notice or for a short time, it is b... Read >
Author: trinity.services01017th September 2009
Most companies either lease or buy their computer equipment, but why or when should a company rent laptop or notebook computers?
Here are a few reasons to rent a laptop computer:
-If you need technology on short notice or for a short time, it is b... Read >
Author: trinity.services010 16th September 2009
The brands and companies that businessmen always remember when they attend trade shows and other similar events are those that caught their attention. In these instances, business pens will be very good and effective promotional tools.
They can be g... Read >
Author: Celine08th September 2009
Banner displays create brand awareness and simultaneously bring about interest in your company by clearly advertising what you have to offer. Let's face it, trade shows are often overwhelming to potential clients. In order to bring more traffic to your tr... Read >
Author: Marcus Miglio31st August 2009
Trade shows are a great way to give your business more exposure to potential clients. To participate is not very difficult even if you've never been involved in one before. It's fairly easy to put together a trade show booth when you have the informatio... Read >
Author: JenB08th July 2009
What You Should Know about Exhibit Planning
Start the planning process early and assign someone to handle the schedule
Create a budget that reflects the true costs of exhibiting
Select the right size exhibit for your budget and marketing goals
Tr... Read >
Author: Mark Detcheverry04th July 2009
- Trade show exhibit booth space is assigned based on booth size and show seniority
- Location is only one factor in selecting an ideal exhibit booth space
- Keep some distance between you and your competitors
- Restrictions on height can vary by sh... Read >
Author: Mark D'Etcheverry22nd June 2009
Banner Stand Manufacturer
The banner stands are widely used during exhibitions and trade shows to attract the potential customers toward the new brand. One can see eye- catchy banner stands in every shop and restaurant to attract the potential custo... Read >
Author: CapitalExhibits18th May 2009
The trade show display rental program from Trade Show Emporium, Denver’s premiere portable trade show distributor, allows your company or business to avoid the long-term commitment of purchasing trade show booth hardware.
Available products that are ... Read >
Author: Colin Waters15th May 2009
Is PowerPoint Dying or Booming?
Is PowerPoint passed by death or surviving with boom?
Are the tedious PPT files driving you sleepy, fidget or mad?
PowerPoint is a presentation program developed by Microsoft. It is part of the Microsoft Office sui... Read >
Author: Ping14th May 2009
A good advertising campaign will pay for itself and then some. A great campaign will do those things and even more. When promotional clothing is selected to get the job done, the rewards can keep coming in just like royalty checks for performing artists.
... Read >
Author: Rowan Isaacs05th May 2009
Renting equipment for your trade show display is convenient and easy. It is also a great way to jump start a product on the market without investing a large amount in the initial launching. Companies offer great first time exhibit rentals and trade show... Read >
Author: mgandy01st May 2009
In my opinion, designing "killer" (i.e. hip, cool, awesome, great, or just plain effective) trade show booths isn’t brain surgery. It’s a simple matter of common sense. But unfortunately, simple common sense doesn’t mean it is "simple" or "common" t... Read >
Author: Arthur F Johnson17th April 2009
The AN-1000X is the most multipurpose powered monitor on the market. You can install it in a trade show booth or convention center or add it to an A/V rack setup even use it as a studio monitor.
The AN-1000X speaker produces loud, big and clear sound i... Read >
Author: pyne17th April 2009
If you have exhibited at any trade show, then you know the importance of obtaining reliable and steady leads. Many people stop by your trade show booth, but what is the best way to make sure you have the ability to follow up with each person that visits y... Read >
Author: Colin Waters17th April 2009
With budgets being slashed and companies finding it increasingly more difficult to justify spending, businesses are looking for new ways to approach one of the most important branches of its marketing strategy, trade show displays.
Fortunately there a... Read >
Author: Colin Waters27th March 2009
Whilst it is true that high footfall in your trade show booth won’t mean surefire company success, the visitors could help in spreading the company message as well as act as your free advertising representatives. By using promotional gifts, you can furt... Read >
Author: Lottie Carrot20th March 2009
Your trade show exhibit is a direct reflection of your company’s image. It’s an opportunity to make a first and hopefully lasting first impression in a matter of a few seconds. This small window of time is critical to attracting prospects to your boo... Read >
Author: kiratt11th March 2009
Promotional events offer an excellent way to reach new customers. People can learn more about your company and what you offer in terms of products or services through direct conversation with your staff who attends the event. But there are other ways to... Read >
Author: Susan Slobac06th March 2009
Using trade shows as part of your marketing mix can be a great way to get in front of a massive number of your ideal prospects in a short amount of time and for a small amount of money if done correctly. If you are planning on using trade show marketing a... Read >
Author: Ely Delaney - Maximum Profits Marketing04th March 2009
A 10 x 10 canopy is the basic shape that is used by vendors at business trade shows and outdoor events. Venues often put size restrictions on the tent canopies that can be used, and thus you will want to get creative with the 10 x 10 canopy that you are ... Read >
Author: Susan Slobac18th February 2009
DENVER --- Trade shows usually provide exhibitors with a standard 10x10 area on the floor and about 50 percent of that space goes unused by most companies. A common mistake that businesses make with unused space is that it allows the shows audience to be ... Read >
Author: Colin Waters13th February 2009
Trade show exhibits are available in a number of different types and styles to ensure every business has a solution that meets their needs. For someone just starting with a trade show booth, the names and styles can be a bit confusing. Once you know the b... Read >
Author: Christine OKelly10th February 2009
We pay tribute to the end of 2008, by answering some of the more popular questions that we were asked this year about trade show displays. We have in no particular order or fashion, taken four of those questions and provided answer for them. Happy New Yea... Read >
Author: Colin Waters02nd February 2009
Why hire a corporate magician? There are many ways a magician specializing in the corporate market can help your business. Some of those include:
• Marketing your products
• Building brand awareness
• Entertaining key account decision-makers
... Read >
Author: JP Corcoran02nd February 2009
Why hire a corporate magician? There are many ways a magician specializing in the corporate market can help your business. Some of those include:
• Marketing your products
• Building brand awareness
• Entertaining key account decision-makers
... Read >
Author: JP Corcoran18th January 2009
In depth research on trade show displays and human nature has discovered businesses have an average of three seconds to attract the attention of their potential leads. This means videos and written information are basically useless. The graphics and overa... Read >
Author: Christine OKelly16th January 2009
Have you ever wondered why McDonald’s choose to use red, yellow and orange as colors for their restaurants, signage and for its mascot Ronald McDonald?
Whatever answers immediately jump to the forefront of your mind, the colors were picked after an e... Read >
Author: Colin Waters08th December 2008
When attending an exhibition, your entire marketing plan from the graphics you choose to the items you give away should all demonstrate a unified message. If you set up a trade show booth for a business that promotes green initiatives and gave away free g... Read >
Author: Christine OKelly05th December 2008
If you attend trade shows in order to promote your company or product, it essential to your success to find ways to get potential customers and clients to stop at your booth. Understanding what comprises a great trade show booth design makes the differenc... Read >
Author: Andrea M. Minden18th November 2008
Many businesses often believe a profitable trade show booth has to carry a high price tag. Purchasing the least expensive or outdated items isn't a wise idea either. The secret to successful trade show booths is all in the planning and design portion of t... Read >
Author: Christine OKelly31st October 2008
Shipping a trade show booth isn’t like shipping Christmas presents. Luckily, there are shipping firms that specialize in trade show shipping. Here are a few tips for choosing the right one.
Ask about preferred carriers. The trade show you’re att... Read >
Author: Graham Green31st October 2008
A custom trade show booth is uniquely designed and constructed for your company—not made of custom graphics on a prefabricated frame. Custom booths can give you great freedom in choosing the shape, design, layout and configuration of your booth—and t... Read >
Author: Graham Green30th October 2008
Successful trade show booth salespeople need to be good in front of a crowd, comfortable talking to large numbers of people, and excellent at in-person sales. As an introvert, you may feel those are not your strengths—and consequently that you can’t ... Read >
Author: Graham Green30th October 2008
If you want to attract a crowd to your trade show booth, it might not be enough to have great giveaways, slick marketing materials, and a fancy new booth. Many trade show attendees arrive on the show floor with an idea of what booths they particularly wa... Read >
Author: Graham Green30th October 2008
The right lighting can make your booth inviting, set it apart from the crowd, and draw attention to your products and graphics. Here are a few tips on how to light up your trade show booth.
Know your purpose. Do you want your booth to be dramatic and ... Read >
Author: Graham Green06th October 2008
Conferences are noisy environments, packed with delegates competiting with each other for potential new customers and generally milling around sussing out what's what, and what's the last product offerings. If fortune has favoured you and your stand is pl... Read >
Author: Georgia Brown25th September 2008
David DeFord of David DeFord Creative Consulting has learned to make barter exchange work for his business.
Barter exchange is, quite simply, providing goods or services in exchange for barter credits that can then be used to buy goods or services for ... Read >
Author: writeassociate25th September 2008
Exhibiting at trade and consumer shows can be extremely rewarding - or extremely costly. This is the first in a series of articles exploring what it takes to make "shows" really work for you - and some things to avoid too! The information is as relevant a... Read >
Author: Henry Funk19th September 2008
Custom promotional products are useful personal or business items that are given away to promote a business product or service. They can be used in premium incentive programs, given as corporate gifts, or advertising. Golf promotional items are particu... Read >
Author: Aaron Benbaruch15th September 2008
New York City is a top destination and hub for the world’s most prominent companies. It’s no surprise that New York’s metro area convention centers and large venues are booked with trade shows featuring the latest innovations and products for a wid... Read >
Author: Brandon Thomas08th September 2008
Trade shows are usually very busy, noisy places—full of booths with people who are competing with you for business, and full of people wandering around checking out what’s on offer. If your booth is well-placed on the main traffic path you’re in luc... Read >
Author: clickpromogifts02nd September 2008
Companies looking to garner exposure and generate sales will find a qualified group of consumers at an industry trade show. But they often have a small window of opportunity to attract attention at these events because of the hundreds of other trade show ... Read >
Author: Christine OKelly01st September 2008
Do you really want to drive everyone who attended a trade show to your trade show booth? In a word: Yes.
Now that I have established that, let me start with the caveats. Yes, but not all visitors are equal… or even valuable for that matter. Moreover... Read >
Author: Dick Wheeler28th August 2008
Have you ever noticed all of the new style and types of all the different trade show displays? There are so many different types of, tables, podiums, banner stands, pop-up displays, modular displays, etc. I mean let's take a second here and look at the di... Read >
Author: James Kronefield22nd August 2008
Let’s face it. To fully market a service, a special event or a product, we usually want an effective and unique way to show our clients that we’re the right firm for the job. However, this effective and unique way usually comes at a huge price. But at... Read >
Author: Mark17th August 2008
Trade shows are usually very busy, noisy places—full of booths with people who are competing with you for business, and full of people wandering around checking out what’s on offer. If your booth is well-placed on the main traffic path you’re in luc... Read >
Author: clickpromogifts17th August 2008
Trade shows are an essential part of the marketing mix for many companies. Done right, they can be a sure-fire way to increase prospects, new customers, and importantly, sales. Many companies get too caught up in the giveaways, or the trade show contest, ... Read >
Author: Christine OKelly29th July 2008
Theater is theater, but when it comes to trade shows, business theater is high drama.
By injecting the theatrical into your company’s presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance.
... Read >
Author: Parveen Kumar18th July 2008
Graphics are a large part of any trade show display. Along with creative ideas and good implementation, graphics and “eye candy” are powerful tools to bring an audience into your Chicago trade show booth or kiosk and capture the feeling of what you’... Read >
Author: Ion Exhibits18th July 2008
When you’re looking to compete in a trade show, your visual space presentation is a major component.
Regardless of what industry you’re in, an effective trade show display booth will make or break great ideas. A good one draws crowds in through st... Read >
Author: Ion Exhibits13th July 2008
Let’s face it. To fully market a service, a special event or a product, we usually want an effective and unique way to show our clients that we’re the right firm for the job. However, this effective and unique way usually comes at a huge price. But at... Read >
Author: Mark10th July 2008
Let’s face it. To fully market a service, a special event or a product, we usually want an effective and unique way to show our clients that we’re the right firm for the job. However, this effective and unique way usually comes at a huge price. But at... Read >
Author: Mark01st July 2008
A good general purpose speaker from JBL. Good for tradeshows or convention centers. You can use them in a trade show booth as PA speakers.
JBL EON 15P Features
Speaker Quality:
Good clean and clear sound production across all the spectrum
Sound:... Read >
Author: henery00801st July 2008
The AN-1000X is the most multipurpose powered monitor on the market. You can install it in a trade show booth or convention center or add it to an A/V rack setup even use it as a studio monitor,
The AN-1000X speaker produces loud, big and clear sound ... Read >
Author: henery00818th June 2008
For something completely unique to promote your business, order special effects mouse mats for giveaways or gifts. Most promotional mouse mats are fabric or hard-surfaced with a company logo or design that advertises a service or product. Fabric mouse mat... Read >
Author: Tina Rinaudo09th June 2008
Table top displays are portable and very easy to setup, repack and transport. Trade show table top displays use innovative folding panels. They are an easy, affordable and efficient option for your trade show exhibit. You can use the Velcro-compatible tri... Read >
Author: Tsuyoshi E. Suzuki09th June 2008
Four tips to helping your trade show booth succeed at your next trade show.
It certainly doesn’t take long for those owning or even starting a business to discover that what you read in textbooks doesn’t necessarily apply to the real world. When i... Read >
Author: Mat Kelly25th May 2008
Organization is the key to a successful trade show display. To design a successful trade show display, be mindful of the interactive aspect of the trade show rather than simply focusing on the basic display design. Customers and vendors take advantage of ... Read >
Author: Brent Smookler20th May 2008
At Tradeshowdirect, we believe there's nothing better than producing your trade show display in-house. "In-house production" means that from the time you place your order, we personally manufacture or assemble your display, design and print your graphics,... Read >
Author: Tradeshowdirect15th May 2008
Exhibit One Displays are the most unique modular display systems available on the trade show display market today. Tradeshowdirect has sold over 100 of these displays with great customer satisfaction. Customize your Exhibit One Display with accessories li... Read >
Author: Tradeshowdirect15th May 2008
Primary aim of any business is to have maximum Return on Investment or ROI. Many businesses have now started keeping special funds for marketing and advertising, so that they can have more brand exposure. Promotional items are one of the best ways of mark... Read >
Author: Gareth Parkin08th May 2008
Trade shows can make a significant difference to your company’s success if you spend the time up front to plan for that success. Developing goals and objectives that are commonly understood and agreed upon by your internal stakeholders goes a long way... Read >
Author: Dick Wheeler08th May 2008
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
What better way to ensure that success than by selecting a trade show display company... Read >
Author: Dick Wheeler08th May 2008
One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience.
Making the most of trad... Read >
Author: Dick Wheeler08th May 2008
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the sen... Read >
Author: Dick Wheeler08th May 2008
Clients often ask how to control costs associated with their trade show displays without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line:
Consider Trade Show Display Rental Rather Than B... Read >
Author: Dick Wheeler25th April 2008
The question of how to sell and display jewelry for the best results is one asked by all of us who attends trade shows, craft fairs, bridal expos, basically any retail or wholesale exhibition where we are selling jewelry.
For me I have found that using... Read >
Author: Stephen Jhonson09th April 2008
You have already done the hard work –selecting the right trade shows to exhibit in, creating a dramatic trade show booth that tells your company’s story with flair and excitement, and following up with contacting all your A list prospects from the sho... Read >
Author: Dick Wheeler09th April 2008
You are planning to exhibit in a very important trade show – one that will help launch your company’s exciting new product with lots of pizzazz. Now you have a dilemma. Your company’s trade show booth is already engaged in another show overseas an... Read >
Author: Dick Wheeler07th April 2008
How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many differe... Read >
Author: Gareth Parkin07th April 2008
Inexpensive promotional items may be fodder for comedy club standup routines, but cheap business gifts do serve some very useful purposes for your business.
Cheap Products Increase Your Traffic at Trade Shows
One of the many uses for business gifts i... Read >
Author: Gareth Parkin07th April 2008
One of the best items that you can give away during a trade fair is promotional keyrings. They are very popular at trade shows for a good reason – when people go to trade shows, they are inundated with papers, pamphlets and flyers, most of which get tos... Read >
Author: Gareth Parkin07th April 2008
Plastic promotional keyrings are available in a huge variety of shapes and colours and this variety, and the inexpensiveness of these promotional items makes them great promotional products. There are plastic keyrings to suit all preferences and budgets, ... Read >
Author: Gareth Parkin02nd April 2008
Getting ready for a trade show or convention is a big job, especially if it is your first time attending such an event. The layout and setup of your trade show booth is critical to creating a good impression of your business. There are some standard guide... Read >
Author: pyne02nd April 2008
Every business needs audio video equipments for trade shows, conferences and training sessions. So what are the options either you buy it or rent it from some good rental companies. Rental company offers audio visual rental for short term as well as long ... Read >
Author: pyne25th March 2008
When selecting business gifts, it’s important to choose a good variety of gifts so that you’ve got items on hand for a range of different occasions. Executive business gifts, employee gifts, promotional gifts, and of course trade show gifts, are all s... Read >
Author: Gareth Parkin19th March 2008
One of the best items that you can give away during a trade show is a promotional pen. They are very popular at trade shows for a good reason – when people go to trade shows, they are inundated with papers, pamphlets and flyers, most of which get tossed... Read >
Author: Gareth Parkin19th March 2008
Trade shows are an incredible and cost-effective marketing tool. But trade shows are also a competition. To be a successful trade show exhibitor, one needs a trade show display that will seperate your trade show booth from the several hundred other trade ... Read >
Author: Arthur F Johnson29th February 2008
Promotional items are only as good as your method of distribution—it’s important to get your promotional message out to the public in a way that will make your company memorable. Promotional pens can be used in a wide variety of situations, from confe... Read >
Author: Gareth Parkin11th February 2008
There are many benefits to using promotional gifts as part of your marketing strategy to increase the profile and the profitability of your business. Benefits include: building brand recognition, improving trade show traffic, winning new customers, buildi... Read >
Author: Justin Blackhurst30th January 2008
Are you debating on the value of exhibiting at a trade show? You’ve heard the hype and wonder if this is a viable marketing tool for your business. Here are some points to consider.
A typical national trade show has approximately 1000 exhibitors an... Read >
Author: Brent Smookler18th January 2008
Trade shows are by far one of the best venues to introduce your business to your target market as well as to your associates. Whatever your niche, there’s surely a trade show or exhibit to showcase all the products and services in your particular indu... Read >
Author: Kaitlyn Miller05th November 2007
For the self-employed, trade shows and conventions are a golden opportunity to gain exposure for your service or product offering. Unfortunately many hopeful entrepreneurs take on their first show with no idea of how to get the most new business for thei... Read >
Author: Deborah Walker02nd November 2007
Trade Shows accross the country for 2007 are planned, dates are scheduled, convention center's are booked and Rentfusion.com is all geared up with the latest technology in plasma and LCD flat panel displays for rentals at trade show booth exhibits. Our in... Read >
Author: jenzrulz20th September 2007
Ever wonder what attracts trade show exhibitors to a trade show booth? Could it be the exhibit’s lighting, open space, bright colors, structural interest, or clear messaging? If this were a multiple choice questionnaire, you would be smart to pick all... Read >
Author: Bruce Backer24th July 2007
Primary aim of any business is to have maximum Return on Investment or ROI. Many businesses have now started keeping special funds for marketing and advertising, so that they can have more brand exposure. Promotional items are one of the best ways of mark... Read >
Author: Gareth Parkin18th April 2007
Try flipping through the pages of a design annual that is only a year of two old. It will impress you how quickly trends and styles change. Messaging and images that were relevant just a short while ago seem stale today and you would not consider running ... Read >
Author: Joe Shaw13th April 2007
Even good quality tradeshow displays and banner stand graphics can’t last forever. If your marketing materials are getting warn, or if you could use an expert assessment of your existing trade show signage and are considering re-dressing or starting ove... Read >
Author: Joe Shaw12th April 2007
There are several factors that make a successful trade show experience and one of the most important factors is having a trade show display that grabs attention!
But the graphic images in your tradeshow booth should not be gratuitous or shocking just t... Read >
Author: Joe Shaw10th April 2007
Be sure to choose a tradeshow booth design based on the event, theme or environment of the tradeshow or event you will be displaying at. Do your tradeshow exhibits and tradeshow booth present your products, services, and your company image that you want t... Read >
Author: Joe Shaw16th January 2007
The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative for getting exposure for your company – but if you are not pay... Read >
Author: Patrick Altoft16th January 2007
When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after t... Read >
Author: Patrick Altoft16th January 2007
The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative to get exposure for your company – but if you are not paying c... Read >
Author: Patrick Altoft03rd January 2007
When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after t... Read >
Author: holly@bigoakinc.com16th December 2006
FACT ABOUT TRAVEL CONSUMERS
Since over 84% of all travel research and shopping is now done online, it is critical that you have these two online travel marketing components in place if you are to succeed:
1. An online marketing campaign that yield... Read >
Author: Tim Warren05th December 2006
Trade shows are very significant events that pave the way for different customers and manufacturers to make contact with each other. It’s a great vehicle for small businesses to get publicity. And today more and more businesses are looking for ways to g... Read >
Author: Charmaine Joy Caro05th December 2006
Pop up displays have been very useful in trade show exhibitions. They are known as the most popular type of portable display for over 15 years or more. They can generate a buzz for your business and draw the attention of thousands and thousands of custome... Read >
Author: Charmaine Joy Caro29th November 2006
You can never attract customers to stop at your booth if in the first place your booth is not pleasing to the eye. We all know that the purpose of trade shows is to grab customer’s attention but how will you do it if your booth doesn’t appeal to the a... Read >
Author: Charmaine Joy Caro27th November 2006
Trade shows offer vast opportunities for business to team up with other clients and make their business grow. They also serve as the perfect means to entice prospects and turn them into regular customers. With trade shows, you get to make contact with you... Read >
Author: Charmaine Joy Caro25th November 2006
Carelessness is one big mistake why some trade show exhibits do not succeed. When you’re careless, most likely, your efforts in marketing your business would be put into waste. If you don’t want this to happen, then why not make the most of your trade... Read >
Author: Charmaine Joy Caro23rd November 2006
Are you exhibiting at a trade show? Do you want to be successful in your show? Would you like to attract more prospects? Don’t you want to save your trade show budget?
Trade shows, trade fairs, trade show conventions – they all mean one thing, whi... Read >
Author: Charmaine Joy Caro17th November 2006
Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays' towers, hanging signs, ba... Read >
Author: Dick Wheeler16th November 2006
When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show display. ... Read >
Author: Dick Wheeler16th November 2006
The fact that each and every year there is an increasingly number of tradeshows scheduled is one of the factors that make a trade show convention display such an effective sales tool. Converting a simple trade show convention display into a powerful sales... Read >
Author: Patty Stripes16th November 2006
How can you make a rental trade show exhibit even more appealing than a new one? by getting creative and spicing things up! Let's discuss a basic mix of elements that will surely get your mind spinning with ideas on how to make your rental trade show exhi... Read >
Author: Patty Stripes16th November 2006
Want to know how to make your trade show exhibit rentals stand out from the others for a cheap low price? I know I always do :) Just for fun, let's make a simple mental exercise? Imagine you're lost in a deep pitch dark forest in the wild and you can't fi... Read >
Author: Patty Stripes16th November 2006
Trade show goodies can be used by applying two distinct strategies. Massively giving out trade goodies works when you can buy them at really low prices, whereas targeting qualified leads comes when you're looking for more exclusive products. When you are ... Read >
Author: Patty Stripes16th November 2006
Having a trade show magician on the floor might make the difference between having a successful marketing experience or not. From children, to teens, to adults, everybody loves witnessing a quality magic show. Although it may sound like a fad, magicians w... Read >
Author: Patty Stripes16th November 2006
In today's ever changing trade show environment where the trade show exhibitor has to meet new challenges, the use of hybrid trade show displays make sense not only in terms of satisfying new company communications needs, but also realizing substantial co... Read >
Author: Bruce Backer16th November 2006
Did you know that by choosing well-designed trade show booth components and making use of smarter, lighter weight and more flexible materials, the trade show exhibitor can have a more successful trade show experience and a better return on investment?
... Read >
Author: Bruce Backer16th November 2006
Can you be two places at once? Or, more precisely, can you really exhibit at two trade shows at the same time?
Yes, thanks to the option of renting a trade show booth you can easily optimize your trade show exposure and exhibit in two trade shows at... Read >
Author: Bruce Backer15th November 2006
Unless you are a world renowned corporation with a multi-million dollar budget set aside for a one?of-a-kind trade show display, with multiple levels and every conceivable bell and whistle, you would be smart to select a less expensive, high quality, well... Read >
Author: Bruce Backer15th November 2006
Do you receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it? The usual response I get to that question at seminars is ?We don't even... Read >
Author: Rikki Arundel16th October 2006
Trade Show Displays help businesses to launch or showcase their product in a professional manner. Today trade shows are an important launch pad for products and services; therefore, the success of a trade show exhibit is crucial. Good trade show displays ... Read >
Author: Gary Survis04th November 2006
Never underestimate the value of the proper lighting of your trade show exhibit.
Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can le... Read >
Author: Dick Wheeler03rd October 2006
Question: Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?
Answer: Yes. It makes better sense logistically and economica... Read >
Author: Dick Wheeler03rd October 2006
When it comes to trade show booths to rent or not to rent that is the question that can perplex many an exhibitor.
The industry rule of thumb is that if you're going to use the same trade show exhibit three times, you should purchase it instead of... Read >
Author: Dick Wheeler27th September 2006
Banners have been a very significant medium when it comes to making publicity for your products, services and also for announcing some special events. Especially during trade show exhibits, having a banner would help you gain the attention of your potenti... Read >
Author: Charmaine Joy Caro08th September 2006
When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that the conference ... Read >
Author: Dick Wheeler01st September 2006
When you go to a trade show exhibit hall and your attention is drawn to a compelling trade show display, more than likely you have just been introduced to stellar marketing ideas that work. You say to yourself, what a good idea. I think I'll do that nex... Read >
Author: Bruce Backer29th August 2006
If you are in the throes of getting ready to exhibit in a trade show, you will need to be mindful of many tasks from selecting the proper trade show exhibit, making the decision to buy or rent your trade show display, incorporating your company's logo de... Read >
Author: Bruce Backer21st August 2006
Visitors from abroad who attend trade shows here in the U.S. are usually higher level management and executives with a greater level of authority and responsibility for their company's buying decisions. But understanding their business and interpersonal ... Read >
Author: Dick Wheeler19th August 2006
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and intern... Read >
Author: Dick Wheeler19th August 2006
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must hire an install and dismantle company-- it is important to have full communications with them so that your trade show exhibit will remain intact... Read >
Author: Dick Wheeler13th August 2006
The traditional purpose of trade shows has been to serve as an open platform for companies to "strut their stuff" and offer insight into the latest trends and innovations for the products and services in their industry. With a competitor only a few booths... Read >
Author: Patrick Altoft03rd August 2006
Do receive Junk Mail?
About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it's of no interest and bin it?The usual response I get to that question at seminars is "We don't even ope... Read >
Author: Rikki Arundel02nd August 2006
Copyright 2006 Sandra P. Martini
Ask small business owners what they are afraid of most in their businesses and you typically get one of two responses: marketing and bookkeeping. We're going to tackle just the marketing side today and leave bookkeepin... Read >
Author: Sandra Martini27th July 2006
Succeed At Selling At Your Trade Show Booth
Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what... Read >
Author: Dick Wheeler26th July 2006
Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget tha... Read >
Author: Dick Wheeler12th July 2006
Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to d... Read >
Author: Dick Wheeler07th July 2006
Theater is theater, but when it comes to trade shows, business theater is high drama.
By injecting the theatrical into your company's presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance.
... Read >
Author: Dick Wheeler04th July 2006
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.
More and more, creative trade show exhibitors attract crowds to their trade show boot... Read >
Author: Dick Wheeler03rd July 2006
Never underestimate the importance of your trade show booth staff.
They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, y... Read >
Author: Dick Wheeler28th May 2006
Have you read Paco Underhill's fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy something he calls the "transition zone." If you... Read >
Author: Paul Matthews21st May 2006
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff ... Read >
Author: Dick Wheeler11th May 2006
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field's worth of space
wi... Read >
Author: Dick Wheeler03rd May 2006
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff th... Read >
Author: Dick Wheeler01st April 2006
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of... Read >
Author: Dick Wheeler05th March 2006
If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to interested buye... Read >
Author: Patrick Altoft05th March 2006
Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand... Read >
Author: Patrick Altoft17th February 2006
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line:
1. Consider renting a trade show booth rat... Read >
Author: Dick Wheeler17th February 2006
It is often said that if you don't know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, "If you don't know what you want to do, it's harder to do it." This is good advice especially in the trade show exhib... Read >
Author: Dick Wheeler17th February 2006
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field's worth of space
wi... Read >
Author: Dick Wheeler17th February 2006
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
But what can you expect to find at the prototypical, top-of-the-line trade show exhib... Read >
Author: Dick Wheeler14th February 2006
Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. T... Read >
Author: Mat Kelly09th February 2006
Will your business-to-business direct mail package
ever produce a standing ovation? It might. When you
mail an effective invitation to a seminar, workshop,
awards show or other live event, you literally move
peopleout of their seats and into your... Read >
Author: Alan Sharpe21st January 2006
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you're representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge varie... Read >
Author: Shell Harris28th December 2005
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is just as ... Read >
Author: Shell Harris09th December 2005
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage ... Read >
Author: Dick Wheeler09th December 2005
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the rig... Read >
Author: Dick Wheeler02nd December 2005
According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to marketing-oriented companies. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make a ... Read >
Author: Dick Wheeler01st December 2005
Just like any advertising, an effective tradeshow display can make or break your trade show sales or conversions. Depending on the type of trade show, an effective trade show exhibit can utilize a variety of techniques and equipment. The right size, confi... Read >
Author: Michael Cook
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