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18th July 2009
So many pieces of business-to-business direct mail show such a depressing lack of imagination that it makes me wonder if the companies who are running the campaigns have got money to burn. Every morning when my business mail lands on my desk, at least 5 i... Read >
Author: Paul Whitney17th July 2009
Designing a successful direct mail campaign can be a tricky business at the best of times but when times are hard – as in the current economic downturn – it is essential that your marketing efforts are made to work for your company.
First of all, ... Read >
Author: Paul Whitney17th July 2009
According to many direct mail pundits there are 3 golden rules that all direct mail campaigns should aspire to. It is sometimes referred to as the 3:33 rule. Here’s how it goes:-
1. Your mailer should be sent in a pack that stands out in a crowd". In... Read >
Author: Paul Whitney12th June 2009
'Modern wedding invitations' is a popular phrase but what actually makes them modern or contemporary.
We all know modern is the opposite of traditional. Traditional wedding invitations brings to mind a simple invitation card, classic black ink, a st... Read >
Author: Sara Haese28th April 2009
Custom wedding invitations are an essential part of your wedding planning but are you prepared for all the choices you will need to make when creating yours. You will want to be as informed as possible in preparation for these decisions so designing your... Read >
Author: Sara Haese09th April 2009
Shopping for your wedding invitations can be somewhat overwhelming with all the styles available. The goal in this article is to help you become familiar with some of the most common styles you may encounter in your invitation shopping.
Self-Mailer ... Read >
Author: Sara Haese31st March 2009
The first thing to remember when you're doing direct mail is that the list is everything. The best direct mail piece in the world is no good if you send it to the wrong list, or to a bad list, or to a bunch of people who have already moved and aren't ther... Read >
Author: klsop44412th March 2009
Is it your dream to have your own business? What do you want to have? What do you imagine yourself running? If you have a knack in making chocolate, you might as well capitalize on that talent.
Once you've started your business, learn how to advertise... Read >
Author: Julie Spear05th March 2009
Are you shifting into a new place? If you have been in the trade for a long time that people are previously familiar to your present place, this is a huge step that you have to caution them about. You have many alternatives in fact. You can go for print o... Read >
Author: Sara_Kriss07th January 2009
When it comes to your wedding invitations, you probably know about how much of your wedding budget you have allowed for them. What if you could save some money without sacrificing style and quality?
Efforts to spend less on your wedding invitations do n... Read >
Author: Sara Haese28th December 2008
Direct mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control over the presentation of your message. Direct mail is a unique blend of advertising and sales. While good advertising ... Read >
Author: Jim Klein01st December 2008
When writing a sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply ... Read >
Author: gappu0000521st October 2008
In today’s society, green can mean so much more than just the color of your wedding invitations. 'Going green' is a very popular topic these days even when it comes to wedding planning and can start with your invites. There are a number of easy ways t... Read >
Author: Sara Haese13th October 2008
Copyright (c) 2008 Paul Smithson
Split testing is important to almost all businesses. If you're not doing it already - you really should be - if you are currently doing it, you should probably be doing it even more.
Without split testing, you are le... Read >
10th October 2008
If your direct mail pieces are not getting the interest you want, you may want to think about the packaging you send your direct mail in. Are you sending letters in plain white envelopes with just the recipient’s name and address printed on the front? A... Read >
Author: janice10th October 2008
If your direct mail pieces are not getting the interest you want, you may want to think about the packaging you send your direct mail in. Are you sending letters in plain white envelopes with just the recipient’s name and address printed on the front? A... Read >
Author: janice03rd September 2008
Local businesses looking for an inexpensive way to increase sales should consider “saturating” their market. A saturation mailing—also known as an occupant list—is any mailing campaign that mails to at least 90% of the residential addresses within... Read >
Author: Greg Brown22nd August 2008
How do you do it? You can simply create a mailing piece giving details about your list, mail it to the list brokers (whose names are readily available out of Standard Rate & Data’s Direct Mail Lists, Rates and Data) and sit back and wait for the orders ... Read >
Author: ginfop822nd August 2008
Why would anyone start from scratch, when a recipe already exist? Its so important to work smarter not harder. In starting something new, I like to search for a model first. Find someone who's succeeded and perfected what you want, and take closely look a... Read >
Author: Ivan14th August 2008
If your direct mail pieces are not getting the interest you want, you may want to think about the packaging you send your direct mail in. Are you sending letters in plain white envelopes with just the recipient’s name and address printed on the front? A... Read >
Author: janice14th August 2008
One of the biggest network marketing secrets is knowing the right way to advertise your opportunity. Whenever I do something new, I look for a model first. Find someone who has accomplished what you want, and take a close look at exactly what they did and... Read >
Author: MelanieKissell22nd July 2008
Many business owners I know typically turn to a local office supply store such as Kinko's or Office Depot to help with their printing needs. Then, they generally assemble and prepare the materials themselves. Depending upon the number of mailers you nee... Read >
Author: Katrina Sawa, The JumpStart Your Biz Coach19th June 2008
Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques. If you generally rely on catalog printing or newsletter printing during summer m... Read >
Author: Kaitlyn Miller17th June 2008
Wedding invitations are one of the few pieces of mail that people enjoy receiving. It’s fun to open up that envelope knowing there’s a custom invitation inside. But amidst all of today’s junk mail, how can you make your envelope stand out to get y... Read >
Author: Sara Haese25th May 2008
Staying motivated can be a difficult task in starting and running your home-based business. There are times that things happen and your self-confidence plummets. You find yourself doubting your decision to start a business in the first place. Here's a... Read >
11th May 2008
If you are in the insurance business, certain states are not going to work as well as others. Regardless of your skills and experience, even using the highest quality lists of potential clients some states produce poorer results. If your sales territory c... Read >
Author: Insurance Advisore20th January 2008
This is my favorite method. Basically what it is, is you get a group of publishers all to agree on running a contest to their lists and you run the same contest to your list.
To enter this contest, these subscribers from your list must subscribe to the... Read >
Author: The Viral Affiliate03rd July 2006
So how do you do it?
Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
1. How do you obtain new customers or clients?
2. How do you get your existing customers to come back for more?
... Read >
Author: Joy Gendusa31st August 2005
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that i... Read >
Author: Joy Gendusa17th April 2005
Have you ever received a sales letter or marketing piece that didn't speak to you at all?
What about receiving a communication that addressed you as 'madam', when in fact you are a chap? (... and vice versa)
One of the biggest secrets of getting a ... Read >
Author: Nick James
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