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02nd June 2009
Trade shows feature numerous products and services all under one roof. With all of the product’s advertising materials competing with one another, marketing a product can be very challenging. In a limited sized booth set-up of a trade show, exhibitors c... Read >
Author: Nikki Sabato06th May 2009
Creating effective designs does not require any professional degree; it requires only common sense and good sense of humor. Because you will be exhibit this trade show displays once a year or every week. Normally what happens that these trade show exhibit... Read >
Author: Henry Funk01st May 2009
In my opinion, designing "killer" (i.e. hip, cool, awesome, great, or just plain effective) trade show booths isn’t brain surgery. It’s a simple matter of common sense. But unfortunately, simple common sense doesn’t mean it is "simple" or "common" t... Read >
Author: Arthur F Johnson22nd March 2009
The Key Benefits of Vinyl Banners and Printing
If you need a sign to sponsor the grand opening of your business and it has to look fantastic, or you need to promote safety, or self-esteem at the office, or how about create excitement about the new prod... Read >
Author: SBwebmaster20th March 2009
The Key Benefits of Vinyl Banners and Printing
If you need a sign to sponsor the grand opening of your business and it has to look fantastic, or you need to promote safety, or self-esteem at the office, or how about create excitement about the new prod... Read >
Author: SBwebmaster14th January 2009
If you’re running a business, it always helps to keep abreast of trends and developments in the industry you circulate in. You need to know of new legislative measures, product recalls, safety tests, technologies, and product trends so as not to be left... Read >
Author: Remy09th January 2009
Fuel surcharge fees are increasing the cost of shipping a
trade show display booth by 30-50%. Overnight cross-country air freight for a 100 lb portable pop-up display now costs as much as $552.00. Of this, $135.00 (or 32%) is a fuel surcharge fee insti... Read >
Author: Willis Wood05th December 2008
If you attend trade shows in order to promote your company or product, it essential to your success to find ways to get potential customers and clients to stop at your booth. Understanding what comprises a great trade show booth design makes the differenc... Read >
Author: Andrea M. Minden05th September 2008
One of the key factors to attracting trade show attendees to your booth is using professional graphic displays, lighting, and other artistic components. It is true that a colorful and eye-catching booth will attract visitors and thereby sales leads, while... Read >
Author: Christine OKelly22nd July 2008
When operating trade show booths, it is very important to have a promotional plan in place. Without one, the promotional aspect of the business can be complete and utter chaos. That is certainly something you don't want. You want a plan where everything i... Read >
Author: VIKRANT SAINI30th May 2008
By Susan Paff
Controlling the environment is a fundamental lesson in sales. But often at a trade show or exhibition — where selling is the purpose of the convention — control is the one thing missing, especially in lighting.
Knowing the lightin... Read >
Author: Susan Paff30th May 2008
By Susan Paff
In the sea of people milling around, weaving in and out of exhibit booths, catching the big client who is going to bring in the sales to help meet quota can be overwhelming. People are easily distracted. And with so many ideas and literat... Read >
Author: Susan Paff08th May 2008
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the sen... Read >
Author: Dick Wheeler20th September 2007
Ever wonder what attracts trade show exhibitors to a trade show booth? Could it be the exhibit’s lighting, open space, bright colors, structural interest, or clear messaging? If this were a multiple choice questionnaire, you would be smart to pick all... Read >
Author: Bruce Backer29th November 2006
Some exhibitors think that the purpose of trade shows end when they’ve already attracted prospects to come and visit their booths. But it’s not. The challenge of this task is how you will maintain that attention and keep your customers to stay loyal t... Read >
Author: Charmaine Joy Caro28th November 2006
Most trade show exhibitors would probably answer the same thing when asked why they attend trade shows. Trade shows are very critical in the growth of a certain business. They are the instruments to make your business flourishing. Significant business per... Read >
Author: Charmaine Joy Caro17th November 2006
Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays' towers, hanging signs, ba... Read >
Author: Dick Wheeler16th November 2006
When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show display. ... Read >
Author: Dick Wheeler15th November 2006
Unless you are a world renowned corporation with a multi-million dollar budget set aside for a one?of-a-kind trade show display, with multiple levels and every conceivable bell and whistle, you would be smart to select a less expensive, high quality, well... Read >
Author: Bruce Backer27th September 2006
Banners have been a very significant medium when it comes to making publicity for your products, services and also for announcing some special events. Especially during trade show exhibits, having a banner would help you gain the attention of your potenti... Read >
Author: Charmaine Joy Caro01st September 2006
When you go to a trade show exhibit hall and your attention is drawn to a compelling trade show display, more than likely you have just been introduced to stellar marketing ideas that work. You say to yourself, what a good idea. I think I'll do that nex... Read >
Author: Bruce Backer04th July 2006
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.
More and more, creative trade show exhibitors attract crowds to their trade show boot... Read >
Author: Dick Wheeler16th May 2006
In February 2006 D-Link, a well known router company, and Kyocera, a well known cell phone products manufacturer, launched a product that will revolutionize how trade show exhibitors will gain access to broadband Internet access.
In most cases exhibit... Read >
Author: Evan Owen11th May 2006
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field's worth of space
wi... Read >
Author: Dick Wheeler01st April 2006
Trade show exhibitors often create magical environments to take you "out of the ordinary"—and sweep you away to another world. They can be filled with music (The House of Blues found at the Exhibitor Show 2006 in Las Vegas), or animals (live African blac... Read >
Author: Dick Wheeler22nd February 2006
Copyright 2006 Jonni Good
How do you keep up with the latest trade show display ideas? If you often attend trade shows and industry exhibits, you know how hard it is to stay ahead of the game. Even if you can't afford the latest 30' x 70' pop-up displa... Read >
Author: Jonni Good17th February 2006
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field's worth of space
wi... Read >
Author: Dick Wheeler28th December 2005
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is just as ... Read >
Author: Shell Harris
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