Articles, tagged with "guerrilla marketing", page 1
12th July 2011
If you look at the list of the top digital agencies around the world, they have one thing in common. Their business is split between a few areas of expertise including creative, SEO, marketing, social media, technical, ecommerce, media planning/buying, us...
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Author:
Tamara Jacobs
14th June 2011
There are three key principles involved in non-traditional marketing, innovation and originality, different thinking, and risk taking. Internet marketing uses online channels to satisfy customers in ways which are profitable to the brand. Offline guerrill...
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Author:
Tamara Jacobs
14th June 2011
Marketing is an umbrella term that refers to almost any activity whereby a company is creating, communicating and delivering a message to their audience. While people are probably most familiar with television, radio, newspaper and online marketing, there...
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Author:
Tamara Jacobs
14th June 2011
London is a city full of opportunity. It is one of those ambitious places where in addition to housing all the head-honchos of the business world, it also houses a wide range of indies and start-ups. It is a city that attracts bright people with good idea...
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Author:
Tamara Jacobs
23rd May 2011
There was a time when companies had very few media choices: Broadcast Television, Broadcast Radio, Newspapers and Magazines. I know because I was there and sold LOTS of TV time and sponsorships. However, with the onslaught of technology, there are PLENT...
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Author:
sunyee
10th May 2011
When the concept of “Guerrilla Marketing" was first introduced in 1984, it took the whole corporate world by storm. The term was coined to help young and creative entrepreneurs to compete with the big leaders in the market. At that time, only large compan...
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Author:
Alvin22
10th May 2011
Guerrilla marketing is an unconventional way of promoting products that relies heavily on timing and location. Guerrilla marketing generally utilises public spaces to attract attention of the general public and get them involved with the brand's promotion...
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Author:
Tamara Jacobs
06th April 2011
In contemporary marketing has become increasingly important to draw up a clear strategy for local communities, particularly in the world of retailers and business premises.
The flyer, since its first appearance in the market, is the mixed blessing of gu...
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Author:
martinapp
15th February 2011
Have you ever visited a website where suddenly a flashy banner popped out of nowhere advertising a certain company or a brand? That’s guerrilla marketing. Getting to a customer when he’s least expecting it is known as guerrilla marketing. This kind of mar...
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Author:
moume
14th February 2011
Ever went for Christmas shopping and saw mistletoes hanging on the ceiling? Or entered a door of a coffee shop with a coffee cup shaped door knob? If you have, I bet you stopped for a moment and smiled, more convinced than ever that you are entering the r...
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Author:
moume
09th January 2011
When approached by prospective clients for possible search engine optimization of their websites, one of the earliest questions I usually have to address is the length of the campaign. In all honesty, there is no standard answer to this. Basically, it wou...
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Author:
E Medel
17th December 2010
Local business owners understand that if you want to reach new customers, marketing their business is vital. There are many owners that believe marketing a local business is too hard to do, but once you know the methods to use that are effectively and wil...
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Author:
Jeff Schuman
14th December 2010
Are you planning to employ coupon codes to market or promote the goods and services offered by your enterprise? If your answer to this question is yes, then we suggest that you pay very close attention to the remainder of this short article. Below we have...
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Author:
LisaOlsen
20th October 2010
If you want to use a sticker printing strategy for encouraging your company or business, then you should also keep in your mind that it is the most profitable business development solution. Stickers are great advertisement tools that can be conveniently ...
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Author:
Sara_Kriss
15th September 2010
David Perry runs Perry-Martel International Inc. an executive search firm based out of Ottawa, Canada. His views on the use of resume lingerie and cover letters that start conversations is unique and has put him on the Most Wanted list of resume writers a...
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Author:
JobsDBSingapore