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Branding in Rural Markets

30th July 2010
A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV a... Read >
Author: Sonali

factors affecting export pricing in international marketing

06th March 2006
The important Factors affecting International Export Pricing Policy Decisions areCost of Production. -Mainly refers to the Investment Cost for Production which must Usually be Planned Well in Advance using Forecasting Methods during Planning Issues before... Read >
Author: sowmya ramani
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