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Articles, tagged with "launch", page 15

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Pixel Advertising

01st October 2005
While television advertisers are scrambling to conquer Tivo' and get people to actually look at their ads, a new breed of fast emerging media may be just what they've been looking for.The new media that could save the day for advertisers looking to recapt... Read >
Author: Steve Blom

Marketing Strategy

19th August 2005
Marketing Strategy 101When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.In... Read >
Author: Daniel Levis
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