Articles, tagged with "sound bite", page 2
01st May 2008
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing...
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Author:
Robert Deigh
07th April 2008
Sound Bites, or Catch Phrases: Too Much Fluff?
They taste great, make you feel good, but later you start to feel a bit queasy. Why? Because sound bites are often full of toxins. Many marketers today are experts of the sound bite. So how can you judge w...
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Author:
Jeff Curley
10th March 2008
Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone cal...
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Author:
Marsha Friedman
28th September 2007
Technology and PoliticsBy Sharon HousleyAmericans have always had a say in their government, at least in theory. Since the Treaty of Paris was signed in 1783, the United States of America has been the "land of opportunity," where even a lowly log-splitter...
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Author:
S. Housley
24th July 2007
"I see myself cross the finish line before I ever step foot on the racetrack. That's why I keep winning."
A line out of a current bestselling book? A quote from a famous athlete? A sound bite from a favorite movie? Not at all. It's a quote from 14-yea...
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Author:
Kathleen Gage
17th May 2007
Copyright (c) 2007 Weiss Communications
While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a one sentence commercial on what your comp...
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Author:
Lynne
20th March 2007
We've seen over and over again that the current political atmosphere is one of accountability and transparency: this is just as apparent in Education as it is in the debate over the appropriation of earmarked funds. As a result of the push towards a measu...
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Author:
Stephen Cook
20th February 2007
What you want is a full load of clients. The way to go about this is create ways to get your service more visible. Here are some helpful ways.
Know your business. Be prepared with a short sound bite that you will use in a network meeting. Your message ...
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Author:
Robert Palmer
16th November 2006
We live in a period of massive exposure to information of all sorts and types. While information is important in an effort to evaluate the circumstances confronting us on a personal and world wide basis, the manipulation of information has led to the twis...
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Author:
Bruno Baceli
15th March 2006
Looking for a new job, whether it is with a new company or a promotion within your own organisation, requires time and effort. To make your job search more effective you need to take five fundamental steps on the road to success:
Analysing your skil...
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Author:
Jerry Smith
03rd March 2006
Not too long ago, I walked into a room where some of the country's top oncologists were preparing to launch a new cancer-fighting drug. The occasion was the group's rehearsal before a big presentation to the Federal Drug Administration. Given that these m...
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Author:
Karen Friedman
14th February 2006
Corporate Creativity is one of the little treasures Dr. YKK has put together in his quotes series. Dr. YKK has collected insights, observations and thoughts about corporate creativity from respected corporate leaders around the globe that will "unzip your...
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Author:
Penmarin Books
12th February 2006
In the continuing series of outlining the details of the TODAY acronym method, this email brings us to A for Achievements. The previous letters in the acronym were:
T-Teamwork
O-Overcoming Obstacles
D-Duties of your past positions
At first glance...
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Author:
Melanie Szlucha
12th February 2006
Helpful friends are great. They're there to offer advice and support, and generally listen to your complaints or concerns about looking for a job. However when heading on the interview trail, you might want to enlist a few of them for a more intense cri...
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Author:
Melanie Szlucha