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DEFINING YOUR “UNIQUE SELLING PROPOSITION” (USP)

20th October 2009
In marketing, there is what is called the Unique Selling Proposition (USP). It is a major tool at the disposer of the marketer in order to differentiate and position itself effectively from its competitors. Some marketers position their products on the ba... Read >
Author: Elvis Ukpaka

ERP implementation is a 'User Driven' project

11th September 2009
ERP helps users to do their jobs better Every organization has its own cultural or organizational structure. In this situation, (http://www.eresourceerp.com/ERP-implementation-is-a-User-Driven-project.html) it is natural for them to be sceptical... Read >
Author: eresourceerp

How to write a proposal - Business proposal planning and managing your bid

09th February 2009
This is the fourth in a short series of articles from Learn to Write Proposals examining how to write a proposal. If you compare sales people and project managers yu may conclude that you wouldn't want your project managers going out selling and writin... Read >
Author: Learn to Write Proposals

Asset and liability basics

10th March 2008
Knowledge of accounts can make life much easy. If you are to invest in a new business or joining your forefather's business, planning to take some loan, looking for job in any marketing company, desire to be the manager of a multinational company or have ... Read >
Author: Sandeep Grewal

How can women break the insidious cycle of relationship failure

15th September 2006
Nothing is more traumatic than seeing a relationship falling apart. It breeds suspicion, distrust and distance. A couple who could not live without each other at one point of time start finding reasons to stay away. The relationship failure is painful for... Read >
Author: Cucan Pemo
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