Articles, tagged with "david ogilvy", page 2

Financial Company Logos

The shake-up in the U.S. banking and financial industry in the 1990's led to a rash of mergers and acquisitions. All of these newly constituted entities needed new corporate logos to identify themselves to the marketplace. A company's logo design is a gra... Read >
Author: Joseph Alexander

Twitter - How to Write Tweets That Get Peeps to Take Action

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. So, how do you mak... Read >
Author: Michele PW

Picking the right promotional item

What do you examine bulk after paying for promotional products? Is it the price? The complete facade of the item? How good your logo would facade on it? There are a million item you can ask yourself in the past you pay for the giveaway... Read >
Author: Remy

The Death of Advertising - an Obituary

It is time now - someone has to announce, officially, that the advertising industry is dead. Business is now only interested in creating brand communications strategies, it is not really interested in buying ads. People still make ads and ads are still an... Read >
Author: Rosemary Grace Brooks

How to Write Headlines That Get Read

Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if people DO choose to read the r... Read >
Author: Michele PW

Perfect Sales Letter Training

Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out “If the headlin... Read >
Author: Hkumar

To Produce Compelling, Irresistible Copy In Your Sales Letter!

You must know who your audience is and target them like a laser. Know what their problems are......and deliver a clear, concise solution to that segment of the population. Don't have your solution suitable for accountants and mortgage bankers!" Fool me on... Read >
Author: Kishore Kumar

Perfect Sales Letter Training

Copywriters have advocated for years how critically important headlines are to the success of any advertisement or sales letter. Because they are. To prove it they often quote copywriting legends such as John Caplets, who pointed out "If the headline of a... Read >
Author: Hkumar

Taking Advantage Of Color Poster Printing

One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can ... Read >
Author: janice

The Secret That Really Pops Podcast Intros

When the typical podcast intro just didn't cut it anymore, some podcasters have taken a swing in a different direction, creating characters that embodied real feelings, interests and desires. Recently, I was listening to the CBC Radio One program O'Rei... Read >
Author: Stephanie Ciccarelli

The Essential Qualities of a Copywriter

When once considered as individuals relegated to mundane tasks as rewriting weather reports are now sought by many companies for their ability to close million dollar deals. Copywriters are now one of the most in-demand professionals in the world of mar... Read >
Author: paulacambridge

Go Beyond the Usual

What do you consider most when buying promotional products? Is it the price? The general look of the item? How good your logo would look on it? There are a million things you can ask yourself before you purchase the giveaway that could make or break your ... Read >
Author: Remy

Branding – Your Business’s Personality

David Ogilvy, known as the "Father of Advertising" referred to a brand as a "product's personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself." Your personality defines you, and... Read >
Author: Colleen Davis

Tommy Hill Advertising Is About Ideas

Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras. He'd snap his fingers and say, "OK. Magic time!" The magic of an idea is what ... Read >
Author: Toplap

Website Design Preparation, Planning and Considerations

A website is an international advertisement, therefore business website design preparation and planning requires a combination of many skills: business acumen, visualization, advertising knowledge, creativity, technical know how, etc. Hoping to be excused... Read >
Author: Rajiv Kakar

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