Articles, tagged with "pr campaign", page 1

How to Use PR to Publicise Your Work

PR is an often misunderstood and maligned industry, but it can be a real help to businesses in every sector of every country around the world. So if you have a project that you want to publicise, how do you use PR to your advantage? Here are a few tips: ... Read >
Author: Harvey McEwan

How to Use PR to Publicise Your Work

She's been part of your life since the very beginning, and once a year it's customary to show your Mother just how much you love and appreciate her on Mothers' Day. But what should you do on Mothers' Day, and what gifts should you give her? Here are a few... Read >
Author: Harvey McEwan

What Are the Building Blocks of a Modern-Day PR Campaign?

Presenting the NEW Face of Public Relations After 21 years in the PR business, it has become increasingly apparent to me that it’s time to drive a new milepost into the ground. While the media has been specializing in reinventing itself every few bu... Read >
Author: Marsha Friedman

So, What’s The Value of All My PR Efforts, Anyway? How To Measure The Results of Your PR Campaign

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements... Read >
Author: Marsha Friedman

Creating Value through High Tech PR-Anna Martinelli

Anyone in the PR industry can tell you that misconceptions about this line of work run rampant in our society. Many people associate PR with a media relations role that includes little more than sending press releases and pitching reporters. In reality, a... Read >
Author: Kevin Waddel

NY Public Relations: The Center Of The World By Ronn Torossian

One of my favorite aspects of owning a NY PR Agency is the smart people I meet every single day who allow me to better understand the business world, media trends and what’s going on in the world. A short summary of some of the fascinating encounters I... Read >
Author: Ronn Torossian

Identify the Crucial Role of Marketing Companies

‘Marketing is one of the fundamental parts of every organization’ is the concept that everyone understands very well, especially people in the corporate world. They not only advertise the company products and services to a large number of people but also ... Read >
Author: C Jones

Outsourcing to India can be a Blessing in Disguise

Your skepticism about the entire process is justified. Why not? After all with so many projects pouring into Indian shores one ought to raise eyebrows and question the very basis behind this ambush. This unbelievable fervor behind Outsourcing to India has... Read >
Author: idslogic12

Get Green Initiatives with Environmental PR

Being environmentally conscious is becoming more and more common. Many companies and organizations have launched environmental PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for compan... Read >
Author: Kevin Waddel

The New Small Business Marketing Landscape Of 2011

Digital marketing has become VAST: Marketing techniques constantly have to evolve and change with changing times; as the consumers evolve, so do the means of reaching out to them. Today’s consumers belongs to a digital age. Talking about spends on digi... Read >
Author: Gourab

The Real Value of Good PR Today

PR as a subject is commonly misunderstood and misused, but if done right can help attain business expansion. If you really want to expand your business in today’s marketplace and have a safe radius to expand it is very important to have a really smart ... Read >
Author: Karla Jo Helms

Ethics in PR Can Boost Media Results

Is there such a thing as ethical PR? A good PR campaign is essential to the growth of your business and it is important to ensure the PR strategy is executed properly and professionally so you get the results you are looking for. Part of an effective ... Read >
Author: Karla Jo Helms

Where Do Promotional Gifts Sit In Your Marketing Plan?

However big or small your marketing budget is, every company will have a marketing plan to help keep the funds in check and direct their promotional direction for the year. Among your options are advertising through television, radio or newspapers, onl... Read >
Author: alanjgrainger

An Omnibus Survey Consultant Can Create Opportunities from Headlines

When your company or brand captures the headlines—regardless if it's positive or negative — an omnibus survey consultant can help craft a timely response while you have the public's undivided attention. There's a correlation between today's fast-paced beh... Read >
Author: Peter

D2S Technologies - Beat Negative Reviews Online Reputation Management

With more and more people using the internet to make their travel plans, buy products online, a negative online reputation can severely limit a company’s ability to succeed today. If your product has received criticism online and some negative reviews ... Read >
Author: D2S Technologies

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